LayriteCement Clay

This is a great product because it has terrific hold and it washes out really easily. A lot of times it comes out just with conditioner.

This pomade holds really well without feeling too heavy or greasy. It keeps my style in place all day and still washes out easily.

I just got my first faux hawk haircut, and have been trying different styling products left and right. Some were too gooey, some made my hair feel crusty, and some didn't dare to hold up my hair (the top is like 3-4 inches). I also dance, exercise, etc, so I needed something that could hold up all day. I bought maybe 20 or so different options to try, took notes on each, and ranked them on the qualities I needed. Granted, everyone has different hair needs. For me though, this is an amazing product. It keeps the hair flexible, yet holds strong. It has a matte look and provides texture and spikiness without being crusty. It does not make my allergies go mad. It also washes out SUPER easily! Best of all, it has a delicious, vanilla-like fragrance that I just love to smell. Bonus points- I found out if applied on dry hair and I use a fine tooth comb or brush to brush my hair into shape, it will stay up all day with just the one product! Before, I was using a base volume product to blow dry hair, then add a second product. Now I can just let my hair air dry, and put a little of this in! The big jar is also an amazing value. Thank you so much for this product, Layrite.

Have used a ton a different clays but this is one always tops them. The smell is great, there’s not if any shine. Little goes a long way. Super easy to wash off. Easily worth the money!

This is an amazing styling clay. I’ve tried about a dozen products and this one came in 2nd place as far as my preferences go. My biggest gripe about this product is that it smells like play dough. The hold is good and lasts into the next day, I would describe this as a low shine rather than matte, it’s easy to apply and easy to rinse off your hands and wash out of your hair. While it does all these things well, the American Crew Matte Clay does everything better. Better hold, longevity, lower shine, washes out easily, and doesn’t smell as bad. It smells like actual clay but it’s very faint and not noticeable once applied in your hair.Nonetheless, this Layrite is still definitely worth trying!

Have used this product for 10 years. Styles hair without the shine and greasy look.

Layrite delivers on the promise of high hold, matte finish, and easily washes out. It also smells great, doesnt weigh your hair down, adds great texture, and is very easy to work with a comb or brush. You wont find yourself pulling hard on your hair when styling.The only negative some might see is that you'll need a little bit more product than many other brands. Layrite has a thick consistency and requires more time to warm and apply. It really isnt a big deal. It is actually how a hair clay should be, but if youre previously using an inferior product you'll probably be a little annoyed initially.In the end, you will be happy with Layrite. If you've been searching, this is it.

Hi Quality,nice smell