What is the texture of the product?

It's has a soft smooth texture easy to apply on hair. Just to damn expensive though. But hella good.

What is the story behind Pacinos as a company?

Founder Eric Roa created Pacinos Signature Line after realizing that there was a gap in Men's Haircare Products. However, Roa's love for hair started long before Pacinos Signature Line came to fruition. He started cutting hair as a hobby in high school. Soon after graduating, he enlisted in the military, and proudly served in the U.S. Navy for 4 years. While enlisted he enrolled in Cosmetology School at night, and from there he began his career. Fast forward to today, Pacinos offers a wide assortment of haircare products, including face products and hair styling tools. Pacinos has also created a series of apps where his team of experts show you the latest styling techniques and trends. With 15 years of experience, Pacinos has established a large following and network, including celebrity clients such as Sean "P. Diddy" Combs, Sean "Jay Z" Carter, Chris "Ludacris" Bridges and Kevin Hart to name a few. - Pharmapacks, an authorized seller of Pacinos

Can one use it on beards?

That, I have not tried yet! I would say though, the pomade would likely work excellently on beards with a soft or manageable texture. Working to keep hair groomed and smelling great.

Pacinos Pomade

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