Retail Management: A Strategic Approach
Product ID: 157144768
🎯Targeted customer focus
📊Strategic retail insights
📘Hardcover durability
KD 49.71
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Description
📈 Elevate your retail game with strategy that sells itself!
- DATA DRIVEN DECISIONS - Leverages situation analysis and customer targeting for smarter business moves
- CAREER GROWTH CATALYST - Packed with actionable career advice to elevate your retail management journey
- CUSTOMER COMMUNICATION - Proven techniques to engage and retain your retail audience
- MASTER RETAIL STRATEGY - Comprehensive guide to thriving in modern retail management
- LOCATION MERCHANDISING - Expert advice on store placement and merchandise pricing to maximize profits
Retail Management: A Strategic Approach (11th Edition) by Barry Berman and Joel R. Evans is a hardcover textbook offering a deep dive into strategic retailing. It covers everything from situation analysis and customer targeting to store location and merchandise management, making it an essential resource for aspiring retail managers and professionals seeking to sharpen their competitive edge. Highly rated and cost-effective, this edition delivers near-latest insights with proven career-boosting advice.
Specifications
| Best Sellers Rank | #5,210,395 in Books ( See Top 100 in Books ) #1,574 in Retailing Industry (Books) #51,416 in Business & Finance |
| Customer Reviews | 4.7 4.7 out of 5 stars (23) |
| Dimensions | 1.3 x 8.7 x 11 inches |
| Edition | 11th |
| ISBN-10 | 0136087582 |
| ISBN-13 | 978-0136087588 |
| Item Weight | 3.6 pounds |
| Language | English |
| Print length | 654 pages |
| Publication date | January 1, 2009 |
| Publisher | Pearson College Div |
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