It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0) If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE.

I'm not in advertising, but I appreciate the ideas in this book. I believe any business owner can benefit from applying these concepts and strategies. This is a short, easy read. It's entertaining and clever. I read it in half a day, and that's while taking a page and a half of notes. I'm happy to add this one to my home library.

I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better. I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general. It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have.

We know what we are getting when we pick up a Paul Arden book, it is going to be shorter than your normal book but packed with helpful quotes and stories. This one didn’t disappoint but I did feel some of it was a bit more rehashed content. I know there are some lower star reviews because you can find the quotes anywhere on the internet, true but the way Paul presents these in his form and delivery is key. Pick the book up and thumb to any page and you will get a bit of motivation. Good one but not his best though.

It was brilliant . Its gets to what the nucleus of success is in a few sentences Ambition is of paramount importance not what you have done in the past or at school. and there was a new take on responsibility. If you avoid it you may think you are getting away with something say in a career. But if things go wrong you are not in a position to change anything because you have not taken responsibility for it in the first place. Excellent nuggets of wisdom It is a short readable book and all business people should have a copy on their desk and give one to ALL their employees

This is a clear, concise book on how to make the most of your life. It's the book I'd like the entire population to not just read, but really absorb into their minds. It's a real-world primer on working hard, taking intelligent risks, and building vision. If you're already an expert on that, skip it. It recognizes that time is the last luxury, so it doesn't go into deep philosophies or life strategies. I like having it around as a handy reminder, but I also like motivational quote magnets on my fridge. That being said, there are a lot of books that will provide more detail and guidance on any one particular topic, but this one covers the foundations.

In my personal opinion most individual reach a point in theit lives where they feel "lost" or they feel that they need a redirection in life. With saying this I feel like I've reached mines and I am 23 years old. I've been searching for alot of self-help book, just to motivate myself a little more. I came across this book, and I decided to purchase it, with this being said I think is a pretty good book. Although, it's a good book for someone whom is in the business industry, not necessarily a self-help book for someone who needs every day life motivate. This is the reason why I dont give this book 5 stars.

This book has an outstanding amount of information, perspectives, and common sense directed at helping you find your motivation, all within a ~120 page book that's easy to knock out in an afternoon! Absolutely worth every penny, and a book that is quick to get through, and pass along to your friends!