Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life

What difference did you make today?Best quote, “Are we really FOR the community, or are we pretending to be?”Your answer to that question will help you decide if you’re ready to read this book. Reading it is easy, doing it will be hard. It’ll require thought, work, sacrifice, and honesty. And that’s just the starting point. But don’t worry, a 1 year old can do what Jeff talks about. They do it all the time. Oh, and so do leaders of billion dollar companies. Just sayin.I’ve read lots of books by people famous for building and leading businesses. If you’re reading this review, you probably have too. But in my experience, most never even touch on this principle, or certainly unpack it like Jeff has. This book inspires me. And it gives me hope.But don’t get me wrong. Those other books have lots to offer. But have you noticed they don’t offer everything. Well Jeff’s doesn’t either. Think of him and the other writers as specialists. And who do we go to to solve a problem no one else can? Yep, a specialist. What he’s found has turned organizations around and reignited passion and drive in staff. But it’s bigger than business and bucks. Communities are even changing.It seems like every four years or so I hear the term “Grass-roots movement”. Well I think the idea that Jeff explains is capable of that sort of positive impact. Only we don’t need a politician to promote it. In fact, I don’t think a politician can defeat it. This idea is individually owned and operated. No license required. No taxes to pay. When you wrap your head around the potential of this idea and start to apply it, I think you’ll see the potential before you.So here’s my advice: Read the book and while you do, ask yourself, “What if I did this?”, “What if my team did this?”, “What if we all began to do this?”Do you want to save your organization from decline? Do you want to reignite your team? Do you want to impact your community and customer’s lives. Read the book, do the work, make a difference.

Jeff! I've been wowed! I'm on SWA flight headed to Omaha, NE from Phx, AZ for a Royal Family Kids Camp leadership bootcamp. I'm 100 pages into your FOR book. I asked for extra cream in my coffee. The flight attendant didn't haggle me like Allegiant does, she hooked me up! I stopped her and thanked her. I said, this is delicious and I'm gonna blast it on social media! She smiled and said, the secret is 6 creamers, make sure you specify next time so you enjoy it. Wow! Ironic isn't it! Here I'm reading your book, pg 103, the WOW factor and I have a golden example. I'm sharing a Pic here and shared on FB too. Blessings! Thx for responding to my text today Jeff!

This book has completely BLOWN UP my 2020!! It brought meaning to my goals that reach way beyond me and my organization! This book is an easy read, with lots of contextual stories that validate his practical, yet seriously life-altering applications!Being a wife, mother of 4 (plus a bonus daughter), and Business Owner of 80+ team members, I usually have to pick a book that only hits one of these categories. However, Jeff’s book nails all three!! He really hones in on ‘What do you want to be known for (not against) and what ARE you known for?’ What kind of wife do I want to be? Mom? Business owner? Etc.One easy, yet extremely impactful idea is writing your team, spouse or anyone a note to say you are FOR them! I’ve committed to 5 a day! There’s a buzz going around my organization of who’s going to get the next note!Oh, and did I mention I fired my social media team and told them to read Jeff’s book?! Jeff shows you how to leverage social media to connect, change and actually be FOR your community! A thriving, cared for team and community equals a thriving, profitable business!I truly believe you will be able to retain and engage more team members and customers by going all in with Jeff’s FOR strategy!Don’t miss out and be staring 5 years down the road wishing life could be different! This is what you are looking for! Hold on tight! It’s an exciting journey of discovering all the things and ways you can be FOR others!

I've had the benefit of working in both the business & non-profit space, and "Know What You're FOR" is one of those books that's just filled with short bursts of uncommon common sense that'll apply to both spaces.There's an overwhelming amount of short, quotable nuggets that'll stay with you throughout your day and change the lens through which you make default decisions. Like:- "Success is measuring yourself against other people. Excellence is measuring yourself against your own potential. When you choose excellence, you move closer to your potential."- "The drift is always towards what's best for the organization and how to tell our story. Sure, there's a place to tell our story, but remember: our story isn't the most important one. The most important story is the one about our customer. When our story supports the customer's story, they begin to share that story."- "All of us want to be invited to the party. The question, then, is, "What party is my organization throwing that people can belong to?" If people aren't participating in your organization, maybe it's because they don't think they are missing out on something?" What is it that your organization offers that could create FOMO and belonging? Remember, FOMO and belonging are two sides of the same coin."...And so much more.I can't think of a better way of saying it than, "This is a book who's time has come."I am FOR this message.And I am FOR this book.