Colgate Max White Expert + Anti-Stain Teeth Whitening Toothpaste 75ml - Advanced Stain Removal Technology - Helps Prevent Future Stains - Enamel Safe for Daily Use

As a bit of a coffee addict, I'm very conscious of the effect it can have on my teeth. For the first few days of using this, I was a bit worried I'd bought into a gimmick but this turned into a pleasant surprise (or something actually living up to the hype for once). After a week, I definitely felt like the tint to my teeth was looking much whiter. Beyond cosmetic appearances, I felt like it cleaned my teeth very well, and that's something I felt from the first use. I like that it's blue because it makes it very easy to see what areas of my mouth I've missed. Taste is very minty and refreshing without an unpleasant aftertaste. Will definitely buy again!

Leaves teeth feeling clean and fresh with a strong, refreshing mint taste. Helps reduce surface stains after regular use. The whitening effect is noticeable but subtle, and it’s a bit more expensive than standard Colgate toothpaste.

I paid for professional dentist teeth whitening £300 @ my dentist 6 months ago and that didn’t get the the stains from my lower teeth (guessing the moulds don’t work that far down !!) but this toothpaste £7 on offer worked within 2 days, I am very impressed (used with my electric toothbrush). Also my teeth have never felt cleaner 10/10 - well done Colgate !

I've purchased this very expensive toothpaste several times in the past in the hope that it will do what it claims, i.e. remove all dark stains from my teeth, but I'm sorry to say it hasn't made the slightest difference. I've followed the instructions to the letter, but my teeth are exactly the same colour and the stains are still just as noticeable. Don't waste your money !

This is a great toothpaste, not too strong tasting. It is very blue in colour. I think my teeth look slightly whiter after using this, but don't expect miracles! Quite expensive compared to other toothpastes, but a regular purchase for me. No sensitivity issues (I previously used a 'sensitive' toothpaste). Certainly worth a try.

Be aware this paste is not going to make any difference if you already have clean teeth. It is not for magically making your teeth whiter. However, is is the best stain remover ever and works from day one for big stains on teeth. I had really bad stains and was so ashamed of smiling. Hygienist is sooo expensive now. This paste has cleared my stains and now my teeth look normal again. Remember, if you already have normal looking teeth, it will not make any difference.

The jury is still out on this. It certainly makes my mouth feel very fresh and I think it may be making a slight difference to the whiteness of my teeth. It is a blue gel, which I think probably highlights whiteness. So far so good. I'll see how it goes for the next few weeks.

At first I gave this one star... I have tried everything to whiten my teeth and I literally mean everything. When I first used this toothpaste I realised it didn’t have a proper seal on it but that’s because it comes in a protective packaging anyway when I first started using it I noticed zero difference and I smoke and I drink a lot of coffee. It’s only recently when I have gotten to the bottom of the tube and have also used it with the max white mouthwash I have actually noticed a massive difference. I have tried everything from charcoal to coconut to HCO3 of soda and I promise you if you bear with this product it will eventually work! My dentist recommended using it at night and then a different one in the morning (I use th normal max white). It is definitely very expensive but definitely worth it!!