SchwarzkopfKeratin Color Permanent Hair Color, 5.0 Medium Brown, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I was on vacation in a different state and suddenly realized that my roots were already gray only three weeks after coloring my hair. Horror! I've been buying Clairol Nice & Easy A4 forever, and although it was a bit too brassy red for me, it was the closest I could come to the subtle cinnamon brown color I was looking for so I stayed with it for 10 years...until vacation.I decided I had to color my hair that night at the beach house we were renting before visiting family the next day. After two stopping at two different stores and unable to find a color even close, it was getting late and hubby was getting impatient. The choices for dark red were non-existent. Everything was either bright red, orange, or an unnatural RED. I spotted Schwarzkopf Keratin Color in Berry Brown 5.3 but was afraid of the name. I was worried "berry" would have a dark pink or purple tint but the color on the box was a rich medium/dark brown and I decided brown was better than gray roots so I grabbed it. I absolutely love GOT2B products, also made by Schwarzkopf, and it was just $3 more than Nice and Easy so I trusted the name and bought it. I'm so glad I did!The smell is incredible. It also comes with gloves, conditioner, and a serum to put on your ends before coloring so you don't get those dark, inky ends and it worked beautifully. The color is gorgeous! It's a rich brown with dark red highlights that keeps it from being boring but aren't glaring red. They glimmer in the light. It's a subtle auburn. My husband loved it and I'm now a die-hard fan. It's the color I've been looking for for a long time.I leave it for 20 minutes instead of 25 to keep it from getting too dark but it still covers those pesky gray roots. The color doesn't fade like Clairol does either and stays vibrant for months. I only have to retouch my roots each month instead of recoloring my entire hair without losing the vibrancy in the rest of my hair. My hair is very shiny and it feels thick, full, and very soft. It's not dry and coarse feeling like Nice and Easy. I'm very fair and the color doesn't wash me out. Fast, reliable shipping with subscription. I recommend this seller and this product.(Pic included but dark lighting that doesn't do this color justice.)

I absolutely love this hair color! It exceeded my expectations in every way, delivering exactly what I wanted. It provided excellent gray coverage, leaving no trace of those stubborn strands, and the final result was stunning. The medium brown shade is beautifully vibrant, rich, and full of life.As someone who hasn’t processed my hair in years, I was initially hesitant and worried about potential damage. However, this product completely put my fears to rest. After coloring, my hair felt incredibly soft, healthy, and well-conditioned. The included conditioning treatment worked wonders, leaving my hair nourished and shiny.I also appreciate that this dye is designed with a bond-enforcing system to reduce breakage—my hair definitely feels stronger and healthier after using it. It was easy to apply, had clear instructions, and didn’t leave any mess or harsh odor.If you’re looking for vibrant, long-lasting color that conditions and strengthens your hair, I highly recommend Schwarzkopf Keratin Color. It’s a fantastic choice for all hair types, especially for those who want salon-quality results at home!

I was one of those women who thought all box coloring kits were basically the same. Schwarzkopf hair color has proved me wrong, however. This hair color is much richer and lasts so much longer without fading than my previous one. It's a little bit more money, but worth it, in my opinion. Great stuff that I'd recommend to a friend.

Previously went to the salon for my hair coloring, but decided to color on my own and go back to dark hair color. My original hair color is maybe a level 3-4 dark brown, chest length, and straight-ish. I purchased 3 boxes of the Intense Cocoa color and used 2 boxes to do an all-over color. Photo is a just colored and blow-dried hair. Color turned out a chocolately color, so definitely will need time to adjust to the dark hair, but I think its great for this fall, winter season. The dye covered my gray hairs which where scattered throughout my head with patches on the temples. I did dye my roots/grays first, so it sat for like an hour, as I tried to color the rest of my hair after and as fast as I could. Since I had bleached, light brown color on my hair length, the color came out a little lighter, which I think is totally fine since it adds some dimension. The thing I didnt enjoy was that the smell is super strong, so be sure to color in an area where there is a fan or open circulation. Also, color stained my laundry sink as well as my ears, and wrists. Fortunately nothing else stained since I covered the area where I dyed with towels or plastic. I also slathered thin layer of vaseline on my forehead, ears, neck prior, so perhaps it wasnt enough. Hope the color will hold up for awhile. Luckily, I got the 3rd box of color to keep on hand and will just use half to touch up roots when the time comes. And compared to the salon, my hair doesnt feel as soft despite using the provided serum, but I ain’t complaining. $20 bucks for full color refresh saved me $500+ so glad it turned out well!

This is one of the best hair colors, if not the best, on the market. The color is consistent. It covers Gray really well, and evenly. It's got highlights the others didn't really have, and it doesn't destroy my hair. My hair is healthy and shiny. I do use the hair conditioner in the tube, c and I put another healthy conditioner in with that, immediately after the dying, and every time I wash. Fading happens, but takes months. And usually you would have recovered your hair by then or touched up, anyway. Fading is worse with the reds, and not as much with this color. And that's all hair dyes. Love this stuff. And I get by when I'm not trying to dye, by using the spray root touch up. Just a suggestion.