Illumina Color 5/7

I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.

Excellent product

My hair has been dark for a while. I missed being blonde so cap highlighted my hair. Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering. I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away. I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was) I let it develop for 25 mins and rinsed, shampoo, condition and hair mask. The colour is beautiful 😻 I’m so happy with it. The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated.

Love this toner took all my brass out of my blonde and even lifted roots inbetween toning

Love the result of Illumina colour. It's permanent but does fade after a few washes. The majority of colour is there, but it does fade. I'd still buy it again.

Amazing colour. I have thick long hair and did a 1:2 mix of 2 × 10/69 and a 1/3 of a tube of 10/93 with the wella pastel 1.9% developer after a wella bleach lift on damp hair. Left it for 10/15mins but could have kept it on for longer I reckon.

Excellent hair dye with vibrant, long-lasting colour. Gentle on hair and easy to use at home. I’m very happy with the results!

Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots! Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head. After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner. I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde! I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry. I've only washed my hair every 2-3 days to keep the toner in as long as possible. It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest. I will however be going back to my hairdresser in a couple of weeks now that they are open again!! I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime. I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!