ARM & HAMMER Essentials Fluoride-Free Toothpaste, Whitening + Activated Charcoal Toothpaste, 4 Pack of 4.3oz Tubes, Clean Mint, 100% Natural Baking Soda

I love this stuff! I think it tastes great and is great. It is also fluoride free so that’s excellent. The color of the actual toothpaste itself is a grey-ish color. I find it to be great for sensitive teeth as I personally have a lot of issues in that department. Super effective.

I love this toothpaste as it is fluoride free and the charcoal helps to whiten teeth! I have sensitive teeth and this toothpaste seems to help!

I was looking for a fluoride-free toothpaste after my prior brand stopped production. This one works well for me. I can't say it whitens, but I drink 2-3 cups of coffee a day and my teeth don't look stained. I needed fluoride-free because my skin reacts to fluoride in that my skin peels so much I was telling people I had "liprosy" (leprosy of the lips). Switched to fluoride-free and my lips are back to normal. It is not expensive and I have no skin or tooth sensitivity from it. It is not overly minty and not at all off-puttiing.

One of the best toothpaste out there hands down. No bad ingredients. Thank you so much 🤙🏽💯

I love this toothpaste. I love that it is fluoride free and has charcoal for deep whitening. I did notice my teeth got a bit whiter after a week of use. There is a slightly salty taste though that took a while to get used to. Apart from that, it is a great toothpaste for a good price.

Leaves your teeth feeling clean as if you just left the dentist.

Tastes good, no fluoride, and black charcoal isn't as dark as some other brands I tried. None company

Taste is OK! and no fluoride!

smooth n clean