

🔥 Ignite your look with pure, powerful red!
GoldwellRR@ALL ELUMEN Pure Red is a 200 ml oxidant and ammonia-free cream hair colour delivering up to 76% more colour intensity and 37% more shine than traditional dyes. Designed for long-lasting, vibrant results with easy at-home application, it offers a salon-quality finish that’s gentle on hair.



| Manufacturer | Kao Salon Division |
| Package dimensions | 18.4 x 4.9 x 4.9 centimetres |
| Package Weight | 0.26 Kilograms |
| Item dimensions L x W x H | 30 x 30 x 184 millimetres |
| Item weight | 0.24 Kilograms |
| Brand | Goldwell |
| Colour | Pure Red |
| Format | Cream |
| Volume | 200 Millilitres |
| Speciality | Long Lasting |
| Target audience | Women's |
| Item model number | 4021609108085 |
| Product Dimensions | 3 x 3 x 18.39 cm; 240 g |
| ASIN | B07XQBW27W |
R**S
Vibrant and long lasting colour
Excellent product and price. The colour is vibrant and when applied correctly lasts a long time without fading. You need to use a 'lock' with it to ensure this and make sure you wear gloves as this stains.
P**L
Great colour
Having initially had my colour added at the salon, I bought this for topping up. The colour lasts very well and is easy to apply. I wish it was slightly thicker but otherwise very happy- especially because you don't get transference to pillows etc
M**J
If you want red hair...
It's a stain rather than a dye so be careful to wear gloves!Lasts about 10 washesNice and vibrant
N**A
Great product stays for a lot longer than of the shelf products.
Easy to use and colour is amazing. Need other products to use but best ever.
H**L
Good colours.
I love Elumen, I've been using it for years. Beautiful strong colours that stay in the hair a long time. Yes, they fade, but nowhere near as much as others.
C**S
Great for hair condition
I use this to give my hair some conditions. Me and my daughter love it
D**N
Best colour
Excellent quality
L**E
Worth it
Took an age to come . I was confused about the colours wasn't very clear which colour the bottles were . Had to ask my hairdressers for advice but I see now there's colours on the description.Product wasn't as thick as the usual one I use but went on ok. Didn't stink and rinsed out well. Happy with the colour. Will see how long it lasts!
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