The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)