Authentic Beauty Concept Hydrate Cleanser | Shampoo | Normal To Dry or Curly Hair | Adds Moisture & Shine | Vegan & Cruelty-free | Sulfate-free

I got a sample of this years ago, it quickly became my favorite hair product and I recommend it frequently. I only use the shampoo “cleanser”. It’s high quality and I don’t feel I need conditioner. A little goes a long way. A bottle will last my 6-9 months. It smells very good, but it’s not over powering. Like a light floral fragrance, it’s ok for men too I would say. When you see the price you may think it’s expensive, but it lasts a long time and is much better quality than any other brand I’ve used, even other “professional/salon” brands, good value for the money. I have thick heavy hair, I only use the blue bottle, it keeps my hair soft and non greasy.

I don’t know how I came across this shampoo, but so happy that I did. It is a bit pricey, so I keep trying to find another brand less costly but I always come back. My hair, which I have a lot of is fine and has a tendency to lay flat against my head making it look thin and lifeless. This shampoo, however, brings it to life! I get great bounce and I love the smell. So I will happily be a longtime user. For those days I need it, I also use the conditioner, which is excellent.

Perfect for curly hair!! Love the texture and the size of the product

great shampoo and great delivery

Mi cabello es rizado y este champoo es lo mejor para definir mis rizos

I will never buy shampoo at the grocery store or WalMart again. I received a sample of this shampoo in a Birchbox delivery. It's simply amazing. I have long hair that tends to be dry. I shampoo now twice a week with this. No need for conditioner any more (haven't used for the 2 years I've used this product). Hair is fluffy and soft and very healthy. I only use this and Ghost Verb shampoo. These 2 are similar - expensive but worth every penny for really high quality and what it does for hair health. Eliminates need for conditioner, hair stays clean for days on end, and gentle pleasant smell.

I love this shampoo! smells good without being overly powerful. good lather, no dyes. leaves your hair so soft and hydrated!

I'm glad I purchased the sample size instead of the large more expensive bottle. The product smells amazing, but I have naturally curly/wavy hair and this "moisturizing" combo did nothing for me. I usually do a wash and go style with minimal products and I couldn't do that. I would not recommend this for curly hair.

Con tan solo una pequeña porción del tamaño de una moneda de 5 pesos hace mucha espuma, realmente se siente limpio el cabello y deja un aroma en el cabello delicioso

👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼

I love this shampoo, I’ve been using it since the last year it’s absolutely amazing.. it’s hydrates the hair well! I prefer to use it with the conditioner

he comprado shampoo y mascarilla, contiene 300ml es más grande que el acondicionador, amé el producto y me llegó antes de lo esperado, estoy muy satisfecha, tenía miedo que no fuera auténtico, pero si lo es… recomendado 🙏🏻😌

Eficaz y con un olor muy agradable .