As I AmCurl Color - Bold Gold - 6 oz - Temporary Color & Curling Gel - Medium Hold - Vegan & Cruelty Free

Perfect for those looking for color without committing to permanent options. This was a fun look for summer and it showed surprisingly well against dark hair!! Application was easy, dried fairly quickly (I applied on dry hair). It does change the hair texture (similar to dry shampoo) but overall will use again and can’t wait to try other colors!

It really works! Do exactly what the instructions say and it will work. My hair was a little dry but I added hydrating mousse to it. My color lasted for 8 days. I went on a 8 day cruise. I loved it. No transfer.

This product made my hair look amazing as someone with dark brown hair, the highlights showed up just fine and it looked natural, although the container lasted me about 1-2 weeks after using it almost every day. It can create a mess but it does look good.

I purchased the As I Am Curl Color in Bold Gold from this seller, and although it arrived quickly, I was quite disappointed with this seller’s product. I’ve purchased this product multiple times from Target, and I noticed a few differences between the one from this seller, and the one from Target. First, the seal on this one was quite different. The one from Target had an aluminum type of seal that you have to puncture to open. This one DID NOT, which was pretty sketchy. I almost didn’t use it because I was concerned that it may have been tampered with. Second, the consistency was different. I had to apply way more product with this bottle than the bottle I got from Target, and it still didn’t come out as vibrant. It made me wonder if this product had been watered down. Third, the product from this seller made my hair SUPER dry. The one I purchased from Target did not. All in all, I won’t be buying it from this seller again. I’ll just stick to buying it from Target.

Its okay. Messy but ok. It does what its supposed to do. Its also easy to wash out.

Goes on vibrant and smooth. Does not dry hard. Will transfer to fabrics so I wear a scarf to bed. Washes out very easy. I wet my hair daily so I reapply every two days. Did not damage my fragile grayish mature kinky hair in any way.

I've always wanted to try coloring my hair, but I know I am too lazy to upkeep the color and I do not want to risk the damage or wait for it to grow out. This is the solution, I purchased a variety of colors and have fun trying them out. There is some bleeding of color around the collar if your hair is that long, so definitely no white shirst on teh first day or 2 after application, but overall it's fun

This product definitely delivered! It was for my son’s very dark curly hair. The color really came through and stayed for the time it says it will. We love it and will likely buy more colors.