Lash It Loud Mascara, Volumizing & Intensely Pigmented Formula For Fuller & Bolder Lashes, Adds Dimension, Vegan & Cruelty-Free, Black, 0.23 Oz

My new favorite mascara. Lengthens and defines each lash like no other mascara I’ve ever used. Plus it’s very affordable.

I love this mascara. I was having a hard time with mascara that would not irritate my eyes. This one does not even feel like I have mascara on. No watery itchy eyes. I tried several different brands for non-irritating mascara and this is the best. It is thick yet not clumpy and goes on really smooth. The dark brown is more of a brown brown, but I like it as it’s very natural. If you are looking for something a bit more dramatic go for the black.

The mascara is not bad. Without mascara you can barely see my eyelashes. The second photo shows 1 coat, the third photo shows 2 coats and the fourth photo shows 3 coats. The first coat is pretty liquidy and smears easily. The second coat is good. The third coat clumped. It did not flake while wearing it, but when I tried to wash it off, it mainly flaked off. While it's not the best mascara, for $3 it is well worth it.

My go to mascara ! Love it ! Been my go to for the last 5 years and leaves my eye lashes really curled up and high almost like if I’m wearing fake lashes, get compliments all the time ! The black and brown tint are amazing 🤩

I bought this because my old mascara was flaking all over. It's definitely better with regard to flaking. What I don't like is that it goes on very thick and sticks my eyelashes together.

This mascara is my new go-to! It goes on cleanly, no clumping or glopping. And it comes off just as nicely using either a make up remover or soap and water in the shower. The color truly is brown. My lashes have turned blonde over the years, so with the mascara, you can finally see them again! I'll be ordering more to have on hand. I've just discovered e.l.f. make up, so far, I'm pleased iwth the different kinds I've gotten.

I am not one to write negative reviews and I have so far loved Elf products so I hate to do this but for those wanting a waterproof mascara, this is not the best option. When I first applied it I was in love, went on smooth and held so well throughout the day. However, when I went to wash it off, it smeared terribly and once it is on the skin, it is very hard to get off. I have worn waterproof mascaras for at least 35 years and never had one like this. I will be trying the washable next as it seems many are happy with it and I have loved their eye liner, concealer, and even though I rarely wear foundation, I am very pleased with what I have from Elf so I do recommend their products, just not this one. UPDATE: I did get the regular washable mascara in the copper tube and it is far better than the waterproof. It goes on great, holds well, all day, no need for waterproof! Plus wash off is a breeze, no tarry gunk stuck to my skin. I am quite pleased so I will be ordering more to keep on hand!

Honestly my favorite mascara! I’ve tried so many over the years but this one is the perfect balance between volume and separation. Love love love!