The Digital Pivot: Secrets of Online Marketing

A very well written and concise guide to surviving as a business in the modern world. The book is extremely current (post covid 19 pandemic) with tons of useful information regarding all areas of business digitization. The book is filled with humor and practical anecdotes that make it a lovely read. Five out of five stars!

Not only written with tons of insights, case studies, every-single-concept broken down, but also sprinkled with a sharp sense of humor. I wish it had a whole chapter about metrics, but it’s worth its weight in gold.

I was highly surprised to get introduced with such a practical textbook. Nothing theoretical. I could find here practical step by step instructions how to start pivoting in this digital world and to have a success. I followed the author's advice how to write a good blog post and managed to have positive results.

Eric does an incredible job simplifying marketing jargon and ensuring you know what to do, how and why. I’m getting this book for every team member and wished I had this when transitioning out of Broadcast Journalism - Mega Jewell

The forward is compelling and Schwartzman jumps right in with no BS, clear ideas, and focused strategy.No matter your skill in on-line marketing, this needs to be a textbook on your shelf for digital marketing as Geoffery Moore’s Crossing the Chasm is to IT adoption.

This is a practical book with examples and strategies that are proven to work in 2021. Thank you for putting this book together, Eric.

"The Digital Pivot - Secrets of Online Marketing" by Eric Schwartzman is a game-changer for anyone looking to navigate the ever-evolving world of digital marketing. As a professional in the field, I found this book to be an invaluable resource, packed with actionable insights and practical strategies that can be applied immediately.Schwartzman breaks down complex concepts into digestible steps, making it accessible for both beginners and experienced marketers. His deep understanding of online marketing shines through in every chapter, from building a strong digital presence to leveraging data-driven strategies for growth.What sets this book apart is its real-world applicability. Schwartzman doesn’t just offer theoretical knowledge; he provides concrete examples and case studies that demonstrate how to implement these strategies effectively. Whether you’re looking to enhance your social media strategy, optimize SEO, or better understand your audience, this book covers it all.In the ever changing digital landscape, "The Digital Pivot" is a must-read. It’s not just about keeping up with the times; it’s about staying ahead of the curve. Highly recommend this book to anyone serious about mastering the art of online marketing!

This book is packed with all the information necessary for digital marketers. It is a must-read for both Direct-to-Consumer business owners or those attempting to take their existing business online. Eric breaks down complex topics such as data-driven marketing, marketing stacks, funnels, SEO, email marketing, and content marketing and makes them easy to understand in a concise, informative, and entertaining way. 10/10 recommend.

This is my master's recommended reading. I thought it would be just another boring textbook but I actually had a great time reading it. If you are into marketing and you want to know more about digital marketing without going through a 13-hour Youtube video and 2 certificate courses, it is a good pick for you.

Eric provides a lot of thorough insights and information about digital marketing. As a marketing student, this book simplifies a lot of difficult concepts and made them easy to understand and grasp. A good read if you want to learn about or expand your knowledge of Digital Marketing!

Great book! A lot of great examples and insights to all the topics covered in the book. Very easy to understand, as well. Thank you, Eric!!