Julep It's Balm Full Coverage Lip Crayon (90s Neutral) Hydrating, Nourishing Lip Colour - Smooth, Highly Pigmented, Semi-Gloss Finish - Buildable Lipstick with Nourishing Vitamin E Lip Balm Core

Great product, stays on well feels hydrating and is the perfect nude colour

Bought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.

Works great as balm, my lips did not feel dry at all for hours. Colour is pretty pigmented and shows up as a nice maroon on darker lips.

I had previously bought a couple of Julep products and was very pleased with them (one of the products I bought for a second time) so I was hoping to be as happy with the lip balm. Although fundamentally a nice product and colour - it had melted when I received it and so I put it in the fridge, where it's still living! I had hoped to be able to carry this around with me when out, to top up during the day as necessary, but I would be too worried to do this.

This is not glossy as it looks in the picture, it has a matt finish, it has a really cheap feel.

Great value for money, moisturising,

I'm very happy with this!Even more so that I managed to get it on offer after pondering for months over which colour to choose (brown sugar.)Now I need every single one!It doesn't feel sticky which is a must for me.It smells lovely, also another must.Cruelty free, the most important must!It's also buildable, or you can apply it with the vitamin E core on your lips which mutes the colour a bit. Use the sides for a more pigmented application.This has immediately become my new favourite tinted lip balm.

The title says it all really. I love the product itself. It behaves more like a lip stain once dry but doesn't dry my lips at all. The 90s neutral is just that, except back then it would've been matte. This is a gloss so obviously it's shiny, but not too shiny. It's a really nice everyday product, fresh looking without seeming too "done." The bad. I hate these new gloss pencils like children's crayons. It's really messy to apply and it's not really a product you can use a brush on due to the core. Since it's so pigmented I wouldn't dare apply it without a mirror. Years ago the body shop had a similar product (it was really crap and dried one's lips like the Sahara) but it was easier to apply since the start had been cut like a lip stick which seems to make all the difference. So to sum up, yes, it's nice but please make it easier to apply neatly.