Online Business from Scratch: Launch Your Own Seven-Figure Internet Business by Creating and Selling Information Online (Internet Business Series) Paperback – December 21, 2016

This is THE book you need to read if you're looking to start an online business. I have been learning about building online businesses for a year and managed to get my first 3 clients and even then I learned a lot of new things from this book. There are 6 reasons why I believe this book is too good:1) Method: Matthew lays out step by step the process to start an online business. The book starts with a detailed guide on how to find a profitable idea and niche and then take it from there. The book is laid out very methodically giving you a bird's eye view of the process of starting an online business and then diving deep into each step.2) Action oriented: Unlike many books which dump a lot of information on you, this book ends each chapter with action steps you need to take before moving on to the next chapter. This is very practical and helps you get results.3) Tools and Scripts: The book gives you practical tools and scripts that you can use. For instance, there is a table you can use to jot down ideas for your business as well as criteria to rank them on so that you can find an idea for your business. The book also contains the exact e-mail Matthew uses to get interviewed on podcasts.4) Tactics: The book strikes a balance between giving you a wide variety of tactics that may suit your business and going in-depth into each one. As Matthew says in the book, he has an entire book on e-mail marketing but this book gives you enough to get your business up.5) Psychology: Being the experienced entrepreneur that he is, Matthew is able to anticipate psychological setbacks that may hold you back as you embark on this journey. He will caution you on them and offer advice on how to overcome it. For instance, as he says, when you launch your blog, your spouse and/or mom might be the only ones reading it for a while. This is normal and you need to be patient before you get traction.6) Strategy: The book gives you various strategies and ways to get visitors to your website and shows you how to decide which one is the best for you. This makes the book very comprehensive and complete.Matthew also cautions against trying to learn everything about everything before starting out - a mistake I am already guilty of. Hence, I have only read until chapter 5 for now and have learned a lot. I am looking forward to implementing what I've learned into my business and will definitely keep coming back to this book again and again!!

I purchased Matt Paulson's book as a beginner's guide, due to the good reviews that I read and the modest price for the Kindle version. I found Matt's book to be extremely practical, particularly in terms of how he laid out a discrete number of straight forward steps to get your online business off the ground. The steps were very basic and included great references and examples. What I particularly liked was the attitude that the biggest barrier to starting your own business is just 'getting started'. The process outlined by Matt makes it simple to get a running start. I subsequently purchased one of the books he recommends for further information -- Launch, by Jeff Walker. Walker's book is an absolutely excellent extension of some concepts covered in Matt Paulson's book. Whereas Matt Paulson book does a very good job of covering specific technical tactics, Launch provides a grounding in some strategic concepts that can help build your business more quickly, and amplify sales results. Together these two books provide a wealth of information. I look forward to now giving these tactics and strategies a try, in my first foray into building a business online. I like them so much that I bought a copy of each book for my son and my brother. If I don't get rich on the internet maybe they will - then they can support me in my old age.

I previously read the author's other book called The Ten Year Turnaround and while that one was well written, I definitely prefer books like this with step by step actionable information that I can get results from quickly and not just ten years from now. I also appreciate the fact that the author is not someone who has made his money only by teaching other people how to make money, but actually runs his own successful online business. That being said, I'd have liked to see more variety in examples of making money from online business rather than just the usual selling ads, e-books, content subscriptions, etc.If you are wondering about the strategies presented here are the names of the chapters:1. Selecting your Niche2. Choosing A Name for Your Business3. Launching Your Website4. Content Strategy and Content Marketing5. Additional Marketing Strategies6. Making Money with Advertising7. Making Money with Digital Products and Services8. Creating Systems and Building a Great Team9. Putting It All TogetherSo as you can see the first few chapters are pretty basic and I'd almost say superfluous since tutorials for all those things are easy to look up online for free. The last few chapters are where the actual content worth paying for are located since that is where he talks about the things that have directly made him money. Overall I'd say it's worth the price just for the content in the later chapters and if you are a complete beginner to online business then definitely pick up this book because it does a good job of structuring exactly what you need to do to get up and running.

Most books promising to tell you how to set up an online business are long on promises of untold wealth and short of actual, practical advice. Not this book. It's filled to the brim with excellent ideas and advice, and the author doesn't promise that anyone's online business will succeed at all. This is a fast read, but there is much food for thought contained in the pages. I recommend this book to anyone who is attempting to set up an online business.

Not in depth enough for me... I learned a lot more watching YouTube videos when I started... I'm going to write a book with practical information... This is a great book for the complete novice... If you're a novice, this book is for U