Ninja Selling: Subtle Skills. Big Results.

This book was life changing for me! If you’re a new agent or an agent in a slump, read it! You will not regret! This will help get you to the next level!

Full disclosure, I am a Ninja Selling Instructor. But, perhaps the question is, why? In 2008, I had the honor of meeting Larry Kendal. At that time I was already a seasoned trainer an had practiced real estate successfully in my career. That said, there was something appealing, pragmatic and unique about Ninja Selling, and its founder Larry Kendall. So, after watching Larry present on the system, I was hooked. I wanted to teach it too. Long story short, I started teaching the system at top brokerages and got extraordinary results. Not just for me, but for so many I was privileged to teach. There’s something about this system that just attracts like minded, authentic people who also want to perform well, earn a great living and live an extraordinary life. I’ve can tell you stories about agents who had less then $2500 in closings is February, took the coirsa and applied it full on and made $112,000 in that same year (rookie) Or, about an agent who earned $60,000 a year for four straight years and after taking Ninja, doubled the next year to $125k, 240k the year after that and was at $400k three years after the course. And here’s the best part. The book delivers. It’s not a preview or a teaser. It has substance and answers and really helps people not only understand the system, but apply it as well. As noted, I am privileged to teach this system, and have done so since about 2008. But so far I have read this book 3 times since I had it and I still find myself seeing and learning about this game changing system. Decide for yourself. Get the book, and see for yourself. TSW. This Stuff Works. I’ve seen it with my own eyes.

Wow! I just finished this book today and it was excellent! I hung my real estate license in January and my broker recommended this because he overall teaches from it. It's been a busy journey for my 1st year and this book has guided me!

This book is very basic ... and that is a very good thing. I am a realtor and am constantly exposed to "resources" that claim to be able to help me increase my sales. Most of what I see that purports to do this is based on an old-style "Sell, Sell, Sell" model that treats a sales transaction as a struggle by someone to maximize profit from another person, often by means that seem forced, at least to me. Ninja Selling is not one of those resources - This is a valuable how-to primer on creating a superb sales climate for everyone involved. It is very easy to read and the lessons in each short chapter are clear and compelling. The "secret" is simple and timely - focus your energy and skills on providing value, being of service, and paying attention to what your client wants and needs. Do not focus on sales numbers or closing the deal, but create a strong strategy to build life-long relationships. To paraphrase another famous saying, Ninja Selling is all about "Build the relationship on solid ground and the money will come" ... without focusing on the bottom line. In the same way that leadership strategy and development are being transformed by the increasing impact of servant leadership coupled with ethical self-leadership, this book is slowly converting real estate professionals to a kinder, gentler, and frankly more effective sales model. This book is long overdue, easy to read, and with excellent guidance on just about every page.

I'm going over Chapter 6 again. This book is everything and more. Even if you are not in sales, it still will help!

Purchased this via a recommendation by a friend. This is a fantastic self-help/life skills book I didn't know I needed. It goes over the principles of attracting interest rather than chasing it--which can be applied to all aspects of life and is extremely life-changing if you implement those principles. I was expecting it to be more of a real-estate information book--which it is--just was expecting less life-advice. However, maybe that's the whole point: Who you are really translates over to how your sales pitch comes across. It's part of the marketing.

One of the best books

definitely a good book to get you in the right mindset for real estate and how you should approach it