The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

The first book I read by Steve Slaunwhite, "Start & Run a Copywriting Business" won my deepest admiration. Slaunwhite is firmly established as one of the premier copywriters on the scene today. So of course, I had very high expectations for Slaunwhite's newest book, THE EVERYTHING GUIDE TO WRITING COPY. For the most part, I came away very pleased with what I found here.At just under 300 pages, Slaunwhite gives in-depth coverage of basic copywriting, from many different angles. The book covers everything you would expect a basic copywriting book to cover. Planning your project, headlines, ad copy, direct market copy, Internet copy, PR copy, landing a job as a copywriter, it'sall here and covered in acceptable basic detail.Also as expected, Slaunwhite's book flows very well, holds reader interest, follows a logical progression, etc. The format also provides a generous margin for note taking. The text is interspersed with interesting and informative facts and tips. In summary, this has all the elements of a great book on beginning copywriting.But wait, so does Slaunwhite's "Start & Run a Copywriting Business". I'm not saying this is a rehash, at least not completely. The book is expanded to include some updated material, but why not market it as a revised edition? Of course the answer is obvious. A new title will certainly sell more copies than a revision. Don't get me wrong, there is much to learn here, but unless this is your first book on copywriting, you might be disappointed.I would also be remiss not to mention the lack of editing. Slaunwhite is no doubt, a professional, but as such, is held to a higher standard. If he needs a good proofreader,... I'm available. There are 3 typos on page 129 alone!Now that I've made it sound bad, let me smooth it out a bit. If you're new to copywriting and looking for a good book to start with, this would be an exceptional choice. If you're already an established copywriter and have read previous Slaunwhite, Bly, Bowerman, etc., you may be in for a disappointment here.

If you've never read any book on copywriting, this is a fantastic book to get you started. It is very well written, well organized and very easy to read. Perhaps the best choice for beginners.Everything Guide to Writing Copy covers a wide-range of topics, and it's only natural that it can show you the very essentials, but it does it really well. You can be sure not to get lost, intimidated or overwhelmed and yet get solid information to help you to begin developing the skills of a copywriter.Some of the topics that this book covers are:* Different forms of copywriting* How to plan your project* Where to get the ideas and the information you need* How to write headlines, leads and body copy* Tips and tricks that copywriters use* How to write copy for different media - direct mail, web, radio, banners, etc.* and much more.You will get a wonderful overview of copywriting, whether you desire to write copy for your own business or to continue your training and become a professional copywriter.

This book goes into detail about every type of copy writing there is, with detailed guides on how they should be written, the questions you should ask at interviews or of the clients, who you should speak with to get the best feel for the product, etc. I have read through this book once, and now am going through it with a fine-toothed comb, to pull out every bit of the treasure it holds within its pages. This book probably comes as close as you can get to a complete course in a book. I strongly recommend this book to anyone who aspires to write copy. This is an excellent starting place.

Today you must consider digital marketing as part of your business success. This book, easily makes it fun. While it doesn't teach you how to write it explains the different types of places you should be marketing yourself. It is a great compliment to  Unleash Your Hidden Potential: How To Take Control Of Your Life And Make Millio (Volume 1) Together you have where you want to market and a mindset strategy to succeed in your small business, solopreneurial or mompreneur company.It goes into blog writing, newsletter, online content and offline. Interesting, easy to read, and a great starter book!

I bought a copy for myself and for several copywriting friends who also loved it. Practical and rich with insight and tips. I've been a full-time copywriter for over 30 years and I learned stuff from this! Fun to read, and written for writers. Get it.

Steve Slaunwhite always tells it like it is...not the glamorous-world-of-advertising version. If you need to write the nuts-and-bolts copy that every business needs - or you oversee writers for these tasks -- this is the book you need to get the job done and get it done so it will do exactly what it's meant to do -- contribute to your bottom line. As a business owner, my advice to you is you need this book if you want your marketing copy to get out there and work hard for your success.

Parts seem dated, but a lot of good advice about writing. The secret to writing cannot be taught, in my opinion, but this gives good tips on how to improve one's journalistic writing and talks about other important points.

Everything I needed to get started

Excellent book for new comer like me. It practically hand hold for the new comer and may be remind the veteran about elements to be included. It offers structured way of writing copy that sell. Hope it should have more on website copywriting and more examples from portfolio. If you are serious about creating content that sell, this book is must read.