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Ultimate Guide to Local Business Marketing : Marshall, Perry, Zamir, Talor: desertcart.ae: Books Review: Excellent book. Great information. No fluff Review: Maybe I'm an idiot, but since this book and "Ultimate Guide to Google AdWords" both cover Google AdWords, and since "Ultimate Guide to Google AdWords" was published in 2014 and Google is constantly changing AdWords, I couldn't tell if this book was Perry's latest, updated information on AdWords, or if this book supplemented "Ultimate Guide to Google AdWords." Even after reading this book, I wasn't sure if I still needed "Ultimate Guide to Google AdWords." A ton of online research provided no answers, so I finally contacted Perry Marshall's company, and here was their helpful reply: "The Ultimate Guide to Google Adwords is a great introduction into Google Adwords and how it all works, whereas the Ultimate Guide to Local Business Marketing focuses on helping local business owners and their marketing strategy. It does cover some aspects of Google Adwords, but it's not as comprehensive as the Ultimate Guide to Google Adwords when it comes to understanding Google Adwords as a tool. Neither book is meant to be a replacement for the other. In the end it really just depends on how deeply you want to delve into the world of Google Adwords. If you're interested in a more thorough understanding of Google Adwords, I believe it is a wise investment and covers a lot of things you won't find in the Local Business Marketing book. :)" Hopefully this clarification helps someone else.
| Customer reviews | 4.5 4.5 out of 5 stars (62) |
| Dimensions | 20.96 x 1.27 x 25.4 cm |
| Edition | Standard Edition |
| ISBN-10 | 1599185784 |
| ISBN-13 | 978-1599185781 |
| Item weight | 454 g |
| Language | English |
| Print length | 220 pages |
| Publication date | 9 February 2016 |
| Publisher | Entrepreneur Press |
A**R
Excellent book. Great information. No fluff
B**.
Maybe I'm an idiot, but since this book and "Ultimate Guide to Google AdWords" both cover Google AdWords, and since "Ultimate Guide to Google AdWords" was published in 2014 and Google is constantly changing AdWords, I couldn't tell if this book was Perry's latest, updated information on AdWords, or if this book supplemented "Ultimate Guide to Google AdWords." Even after reading this book, I wasn't sure if I still needed "Ultimate Guide to Google AdWords." A ton of online research provided no answers, so I finally contacted Perry Marshall's company, and here was their helpful reply: "The Ultimate Guide to Google Adwords is a great introduction into Google Adwords and how it all works, whereas the Ultimate Guide to Local Business Marketing focuses on helping local business owners and their marketing strategy. It does cover some aspects of Google Adwords, but it's not as comprehensive as the Ultimate Guide to Google Adwords when it comes to understanding Google Adwords as a tool. Neither book is meant to be a replacement for the other. In the end it really just depends on how deeply you want to delve into the world of Google Adwords. If you're interested in a more thorough understanding of Google Adwords, I believe it is a wise investment and covers a lot of things you won't find in the Local Business Marketing book. :)" Hopefully this clarification helps someone else.
P**M
This is an adwords book, it is an easy read. If you want a technical book on how to use AdWords this isn’t it, this is a practical simplified approach to effective ‘local’ marketing with adwords. It is also quite focussed on the ‘services’ industries. Recommended
A**R
Really a very useful document by Perry Marshall for the people want to florish their local business.
U**Z
I am a fan for Perry Marshall. I read this book in order to help firends with marketing in their local business. This book was useful for my friends and for me. Cons: Title: This is not the ultimate guide to local business marketing. This is only about adwords. There is one chapter about SEO, one chapter about Facebook ads. And 27 chapters, mostly about adwords. Pro: It has the basics about adwords. Makes the concepts simple. Easy to implement. For a business newbie in online marketing is a great beginning. Only after apply 20% - 50% of this book, maybe need other book.
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