Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (4) (Rockport Universal) Hardcover – 9 Mar. 2023

Great book and intro to UX. lots to think about

I am a marketer specialising in branding. I purchased this book as well as 'Universal Principles of Branding'. Though by different authors they (both from Rockport Publishing) look, feel and function as a pair.This book is great for anyone involved in communicating and connecting.As you might know, the single most critical point between the intent of any maker/seller/provider and the desire of the consumer/client/user is that point that where the two meet. Will there be friction (negtive)? Or will there be traction (positive)? Will they even connect?Universal Principles of UX is more an awareness guide (that strategy book) aimed at benefitting both parties, with 100 two-page illustrated principles addressing a deep and diverse range of topics including 'Introduce Complexity Only When Necessary', 'Uncover Concensus and Ambiguity', 'Interaction Design is the Brand', 'Understand the Sales Funnel', 'Don't Get Gimmicky With Navigation' and 'Modularity is Great for Designers'.What many business people (i.e., clients) and agencies (i.e., creatives) fail to consider is that of far greater importance than their own respective priorities is the need for the consumer to be able to engage and interract with the communication (product included) put to them by that business and agency. The more relevant the content and efficient the delivery, the more effective it can be (increases ROMI) and the more readily responsive the consumer will be (increases ROI).What Universal Principles of UX offers is a thorough guide to efficiency and effectiveness in marketing communications (and by extension branding, business success, profitability and sustainability). It is a large-format hardcover book with clean, crisp presentations (as is Universal Principles of Branding) and offers a wealth of insight via jargon-free explanations of how to navigate the challenges associated with consumer connectivity. This is more a practical guidebook that textbook, so embrace it as a welcome friend.As for strategies, with this book as a guide you will be able to format your own knowing that they include the positives that make for traction and exclude the negatives that result in friction, thus making for more positive and profitable communication connections.

Good quality hardback book, exactly what I needed