ArtnaturalsPurple Shampoo – (16 Fl Oz / 473ml) – Protects, Balances and Tones – Bleached, Color Treated, Silver, Brassy and Blonde Hair - Sulfate Free

Smells amazing and leaves my hair clean, soft and shiny. Works well on wavy-curly hair. I would definitely recommend this to others.

This shampoo has worked the best for me to tone down the brassiness of blonde hair going gray. I have very hard water that has a high rust content so that even with a water softener and a whole house water filter the water still affects my hair. I've tried several other purple shampoos, some that smell horrendous, but this one smells mild and works well. I need to get the same brand conditioner because of my water situation I need additional moisturize than what the shampoo alone provides.

Love the shampoo. It smells good and doesn't give me a headache like others have. It did a good job for my silver/gray hair.Packaging was a little messy, as you can see in the photo. Maybe they should wrap the bottle on bubble wrap to prevent the pump from leaking the shampoo in the box.Giving a 4 star because of the packaging.

I recently let my color treated hair grow out and am now sporting my natural mostly gray hair. It was kind of yellow though to I decided to try a purple shampoo and conditioner. After researching I decided to try Artnaturals Purple Shampoo and Purple Conditioner. It is great! I immediately noticed that the brassy yellow was gone and I started getting a lot of compliments on my newly gray hair. I live in Florida so get keratin treatments to keep the frizz at bay so I need my hair care products to be sulfate free. These are sulfate free. I love them both!! The conditioner is currently not available on Amazon. PLEASE BRING IT BACK! I am almost out.

I used the same $30 bottle of purple shampoo for a while. Over a few months of not using any, my hair got really yellow/golden/brassy. I went to order it again but this product popped up! It had such great reviews and was half the price, so I decided to give it a try. GUYS. After three washes my hair has no yellow in it at all. Not only does it work great, my hair feels so soft afterwards.Note: The directions say 3-5 minutes, but I wanted quick results, so I left it in for 10 minutes each time. No violet/lavender in my hair afterwards.

The shampoo works well, and I like that it's a safer option. I had to get used to not getting much suds action and having to always shampoo twice, but it works great on my naturally gray, curly hair. I hate the pump, though (thus the 3 stars)! I'm not a fan of pumps in general because they make it difficult to use all the product, but this one is cheaply made. I'd give it 5 stars if not for the pump. Please use a pop top, Art Naturals!

After 20 years of coloring my hair, I finally got sick of the mess every six weeks. As I couldn’t make my hair stop growing, I decided to let the gray have its way. After removing the old color, I was left with a brassy residue on the previously colored hair. Thought I would give this a try to blend the new growth with the old. Works so well I am receiving compliments on my hair color. After using this my white growth is more silver while the brassy blonde leftovers are more ash toned. The effect is subtle. I use this every third shampoo and occasionally use a clarifying shampoo to eliminate any buildup. Makes living with the “skunk stripe” much less painful.

I go from totally dark to blonde roots and this Brand works SO good! It leaves it more platinum without the gray tones. I use a tiny bit goes a long way to brighten the hairIt eliminates brassy yellow orange tonesI’ve tried ALOT of purple products this one is my favorite