Positioning: The Battle for Your Mind: The Battle for Your Mind (MARKETING/SALES/ADV & PROMO)

If you want to understand brand positioning; read this book. Incredible stuff, great logic with stacks of real examples of the successes and failures of positioning attempts.

A book worth billions. Is no word to describe how important is for any business person to read this book. To avoid a disaster in your life with your business you should read this book. If is too much for you 7 days of reading think how much is to work year after year and ti wake up you lost everything or you didn't use your brilliant ideea just because you didn't know how.

A thorough book with examples that ring true today even though the communication media has shifted further into overdrive. The idea of simplicity and forging a single position and keeping it is as valuable today as when this book was first written.

Really useful and with incredible examples and insights.It’s marketing and positioning rules that worked 20 years ago and will work forever.Bear in mind it was written in 2001! But I am finding a lot of applications in today’s world.Probably better for physical brands/products rather than people’s brands/coaching, but we all have something to get out of this book!

It provides a good intro into the idea of positioning, however do not expect too much of this book, I think anyone looking to deep further into this topic should have to complement it with other readings. I give it three stars because I think the key ideas are still valid and the style is quite readable, however this is quite a short book and most of the examples and cases sound a bit dated now since they are from the mid-80s.

I bought this book to help my business understand the importance of market positioning, and I have to say that this is probably one of the most important business marketing books I have ever read. In a world filled with tons of products and companies consumers are simply overwhelmed with choice. The only way to truly stand out in a crowded marketplace, which is what Al Ries refers to throughout this book, is to establish a position in your consumers mind. He also gives you helpful tips on how being the number 2 or 3 brand in a category can be a good thing if the top spot is already occupied.

Allowing for the fact that most of the examples given are for USA companies, hardly surprising since the authors are in USA, this book should be compulsory reading for anyone who doesn't understand why their business isn't getting the response they think they deserve.A few years ago I came up with a brilliant idea for promoting my business which generated huge response and became a talking point within my field. I dropped the idea because I felt that it had run its course but I sort of regret doing so because in the context of positioning it was second to none. Fortunately, i have a couple more brilliant ideas up my sleeve which I'm working on and reading this book has certainly helped shaped my intuitive approach into something more tangible.

I guess this is a book you have to read if you are working in any commercial area related to some degree to either sales or marketing.I enjoyed reading it but I find some parts of the theories too unscientific and the methodology hard to blindly accept. But - I def think about brands, naming, etc. more carefully now so I def recommend this book.

Psychology applied to business. It was a very good read. Lots of marketing gems for releasing products in a very information saturated world

This book couples theory with real examples to help the reader grasp the principles. I recommend reading this if you’re in the fields of marketing, advertising or sales.

La info no es muy actual pero sirve para tener contexto de la evolución de las marcas

Un bon livre, qui mérite d'être lu et relu, tant pour les entrepreneurs que pour les travailleurs.

Questo è semplicemente il migliore libro di marketing mai scritto, una volta capito il messaggio di Al Ries tutto il resto è contorno.