Marketing 4.0: Moving from Traditional to Digital

With a son and grandson involved in marketing their own businesses with the use of social media I wondered what the world-class guru on Marketing (Professor Philip Kotler) had to say on the matter. I was not disappointed. "Marketing 4.0" is a triumph. In my view it needs to be considered as a extension to the disciplines of either/both his 'Principles of Marketing'/'Marketing Management'. Having witnessed a number of failed digital marketing exercises and having read Marketing 4.0 I now feel much more capable of assisting in the development of Digital campaigns.

I found this much more digestible than most other marketing texts I've read, it's light, concise and backed up with useful stats. As a developer of business apps for small businesses this was music to my ears!

Very current and useful. Captures the key developments in the last number of years and the implications of them for marketers.

Excellent book - changed job recently and marketing was new to me. After reading this book I could talk with real credibility given that marketing has changed so much over the past decade

Very good and thought provoking. Provides a coherent and comprehensive guide to marketing j the digital era. Highly recommended and thoroughly enjoyed!

A great book if you want to understand how marketing works today.

Love it

Widely anticipated and praised by many, personally I found it all a bit dull. My summary would be mediocre. It's not that there's no merit in the book, it is well structured and covers a wide range of marketing ideas. But even though the title would lead you to think this was something new, I found it much the same as everyone else is saying. I also was not quite sure who is this aimed at, but suspect primarily the student market reinforced by having questions at the end of each chapter. If you want a short book that pulls lots of themes together this might suit. If you are looking for novel insights and innovative thinking, this isn't it. Kotler is a big name in marketing. This is not a big book.

Concis et intéressant Ce livre est très pratique lorsque l'on veut rapidement mettre à jour ses connaissances en Marketing. Livré rapidemment

I like the book a lot

Além dos limites do assunto, este livro é uma síntese do funcionamento da sociedade moderna. Qual o impacto das redes sociais nas relações de consumo? Como as pessoas estão se relacionando? O que é importante saber para quem quer sobreviver no mercado digital? O livro é agradável de ler e instigante. Aprende-se muitíssimo para aquelas discussões na empresa na hora do café. E enfim, se você é da área ou está simplesmente estudando Marketing, acho a leitura simplesmente indispensável. No fim, aqui temos Philip Kotler. Um dos pais do marketing mais afiado do que nunca. O que dizer mais? Compra.

Book is good. But it took 10 months to arrive to my door step.

Very insightful very engrossing well Supported by real life examples , while the edition is old the ideas and strategies discussed are contemporary and relevant even in the current changed landscape and transition from traditional marketing to Digital marketing