How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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Description

✨ Unlock luminous blonde perfection with every application!

OPTIMAL GREY COVERAGE - Permanent formula designed to cover greys seamlessly for a flawless finish.
LONG LASTING BRILLIANCE - Enjoy vibrant, fade-defying colour that stays luminous for up to 8 weeks.
COMPLETE COLOUR CARE KIT - All-in-one box with colourant, developer, conditioner, and protective gloves for a salon-quality experience at home.
UV PROTECTION VITAMIN E - Conditioner protects your hair colour from fading caused by sun exposure, keeping your look fresh and radiant.
NOURISHING FLOWER OIL INFUSION - Enriched with precious flower oils to intensify natural tones and add radiant shine.

L'Oreal Paris Preference 10.21 Stockholm is a permanent hair dye delivering intense, natural-looking very light pearl blonde colour with optimal grey coverage. Featuring a translucent gel formula enriched with precious flower oils and a UV-protective conditioner, it ensures fade-defying, multi-tonal shine for up to 8 weeks. The complete kit includes colourant, developer, conditioner, and gloves for a professional at-home colouring experience.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.