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desertcart.com: Marketing Management: 9780136074892: Winer, Russ, Dhar, Ravi: Books Review: Right book for the price - It was the book I needed for my class for a great price. Review: Very good book - Great book for students and professionals looking for enhancing their knowledge on marketing. It has a mix of theoretical marketing concepts and some popular marketing case studies that are presented in the latter part of each chapter.
| Best Sellers Rank | #1,178,368 in Books ( See Top 100 in Books ) #329 in Business Marketing #704 in Business Management (Books) #3,647 in Marketing (Books) |
| Customer Reviews | 4.3 4.3 out of 5 stars (131) |
| Dimensions | 8.5 x 1.1 x 10.9 inches |
| Edition | 4th |
| ISBN-10 | 0136074898 |
| ISBN-13 | 978-0136074892 |
| Item Weight | 2.75 pounds |
| Language | English |
| Print length | 528 pages |
| Publication date | August 30, 2010 |
| Publisher | Pearson |
S**M
Right book for the price
It was the book I needed for my class for a great price.
A**R
Very good book
Great book for students and professionals looking for enhancing their knowledge on marketing. It has a mix of theoretical marketing concepts and some popular marketing case studies that are presented in the latter part of each chapter.
E**S
Great condition
I needed this book for school and it was exactly what it said it was going to be!
B**X
Reads like a book on marketing not a book about management ...
Its old and way to general. Reads like a book on marketing not a book about management of marketing.
N**A
- Well laid out - Easy to find key terms and summary points - Clear ...
Pros: - Well laid out - Easy to find key terms and summary points - Clear visual examples - Good general overview of possible work areas for a marketing manager Cons: - Badly outdated. It poorly addresses Internet concepts due to it's publication date. - Dense. Important information is buried within densely written paragraphs, making it hard to skim for key information
L**N
Five Stars
So far book is working just fine
J**I
Very good marketing book
Very good textbook. Enjoyed learning a lot more about marketing for my class and this book helped me grow as a student.
J**O
Perfect!
the book was perfect as needed
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