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💋 Own your matte moment—bold, beautiful, and unapologetically you!
INTO YOU Matte Lipstick EM10 delivers a lightweight, whipped matte finish with 8-hour wear and 24 rich shades. Its unique mud texture ensures smooth application without dryness or flaking, while its dual-use formula lets you create a seamless lip and cheek look. Perfect for professionals and trendsetters seeking long-lasting, versatile, and intensely pigmented makeup.
| ASIN | B09MSWDM3G |
| ASIN | B09MSWDM3G |
| Additional Features | Highly Pigmented, Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #104,812 in Beauty ( See Top 100 in Beauty ) #1,510 in Lipstick |
| Brand Name | INTO YOU |
| Color | EM10 |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.1 4.1 out of 5 stars (393) |
| Customer reviews | 4.1 4.1 out of 5 stars (393) |
| Date First Available | 31 December 2021 |
| Finish Types | Matte |
| Item Dimensions | 23 x 23 x 73 millimeters |
| Item Form | Stick |
| Item Weight | 0.03 Kilograms |
| Lip Color Type | Lipstick |
| Lip Color Undertone | Cool |
| Manufacturer | INTO YOU |
| Manufacturer | INTO YOU |
| Package Type Name | Tube |
| Product Benefits | Softening,Long Lasting,Eye Health,Eyes,Moisturizing,Long-lasting,Makeup |
| Product Dimensions | 2.3 x 2.3 x 7.3 cm; 32 g |
| Skin Tone | All |
| Skin Type | Dry |
| Special Ingredients | Melaleuca Alternifolia, Evening Primrose Oil |
| Specialty | Long Lasting |
| Target Audience | Girls, Women |
| UPC | 768494589202 |
| Unit Count | 1.0 Count |
C**A
The texture of this lippie is super unique - there’s a whipped texture that makes it very airy and light. The pigment is opaque but you can also layer it to increase the intensity. You can also use your fingers or a silicone brush to smudge it out for a more diffused look. The feeling on your lips is very smooth and soft. I usually get flakes on my lips under matte lip products (even if I moisturize and exfoliate) and this doesn’t cause that. The wear isn’t very long and won’t last a meal, but it also won’t smear all over your face. You’ll just need to reapply.
M**O
good to use, beautiful color and the brand is my best
L**A
I really enjoy using this lipstick! The color is nice and the formula feels soft and lightweight on the lips. It applies easily and doesn’t smudge, leaving a smooth matte finish that looks great. While it does leave a subtle tint, it doesn't last very long. After a few hours, it can start to feel a bit drying, and I’ve noticed it can cause some flaking. I definitely recommend exfoliating your lips afterwards or applying a layer of chapstick for extra moisture. One thing I’ve noticed is that I run out of this lipstick fairly quickly, as the tube doesn’t seem to hold much product. I do wish it came with a bit more. Other than that, I really love it and would definitely recommend giving it a try!
A**R
I think this is a beautiful shade. And it’s creamy
A**N
You NEED this lip color. I ordered e22 and it is the PERFECT summer pink. The formula is a full coverage matte that melts into your lips and fades in an even GORGEOUS tint (no bare lips in the center of your mouth). Finally, this is a NON DRYING lip color that needs no scrub or balm. If I ever win the lottery the full set of colors is one of the first things I will buy. The formula is that good! Oh oh!! I also need to add..I am a fourth grade teacher and this lipstick looks great through a work day. That's saying something...
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