thrive Cat 100% WHITE FISH CAT TREATS MaxiTube

Based on our experience, these chicken treats are a fantastic choice for cat owners who prioritize simple, high-quality ingredients. The fact that the list is just chicken is a huge plus, offering a pure protein snack we feel good about giving our cat. The treats are a great, manageable bite-size, perfect for quick rewards. Most importantly, our cats absolutely adore them and come running as soon as they hear the sound of us shaking the tube. She is consistently excited for these more than other brands we've tried. While we acknowledge they are a bit pricier than many conventional treats on the market, we believe the clean formulation and our cats' enthusiastic response make them worth the extra cost.

My boy has been obsessed with these since he was a kitten, and he’s now 5 years old. We’ve tried plenty of treats over the years, but nothing compares to Thrive’s freeze-dried chicken. He absolutely loves them – so much so that he’ll tear into the Amazon box if we don’t unpack it fast enough! He’s a very vocal (typical Siamese), and when these are in the house, he doesn’t let us forget it. We get constant meows, yowls and full-on harassment until he gets his fix. And fair warning: they need to be locked away securely. On more than one occasion, our little thief has broken into the cupboard or clawed open the packet if we’ve left it out. They’re not the cheapest treats, but honestly, they’re worth every penny for how much he enjoys them. Pure chicken, no junk, and clearly delicious (if his enthusiasm is anything to go by). Highly recommend – just be ready for the harassment!

I've been buying this for my cat since 2018, up until last week he's absolutely LOVED Thrive Chicken treats, loved them with an obsession. Last week I ordered the 170g tub, opened it, and immediately noticed that the treats were an off-brown colour, as opposed to being white, and instead of them feeling fluffy (albeit obviously still very dry) they were VERY hard when touched, almost stone like. He's NEVER rejected these before.......until a few days ago. He wasn't having any of it. I gave it a couple of hours, tried again, same outcome. So I threw them out, and put it down to it simply being a "one-off". I then ordered another tub. It just arrived (15:03 - Tuesday 22nd October 2024) and noticed straight away that the treats were once again that weird off-brown hue and very hard. Guess what happened? Yep.......he rejected them again. Absolute waste of money. That's nearly £40 down the drain, but I only have myself to blame. Instead of being a "once bitten, twice shy" kinda guy, I should have written them off after the first disappointment last Friday. But, alas, you live and you learn. I 100% won't buy these again. They've clearly changed their process in making these, one could assume? Or perhaps they have batches of Thrive Chicken that may have gone off, and I've just been the unlucky recipient? Either way, all good things must come to an end and, this is most certainly the end.

Edit: i purchased a tub of these and they were not the same as normal. None of my animals even wanted to smell them and just from opening it i could tell they were not right. I contacted amazon and received a replacement which was perfect- i assume they were over freeze dried. These treats are great and i cant think of why any animal will dislike ones that are a good batch. Hopefully they are not testing new treats otherwise i will have to stop buying so just keep that into consideration if your ones seem off, maybe its a bad batch. My cats and dog love these. Just a slight noise of the tub being moved they all come running. The pieces are nice sized, some are a little small and at the bottom usually powder accumulates but it’s still used as topping other food. The larger pieces I sometimes have to break up. Easy for the pets to eat, healthy and tasty- they all go crazy and impatient for these. Price seems a little steep for treats but always worth it

My cat loves the product BUT by the time it arrives half of the contents are dust. Not satisfactory as my cat won't eat it.

I bought the XL box of white fish. My cat loves it, but the size of the pieces vary, some are tiny. Average size is smaller than a sugar cube.

My cat is elderly and loves this as a treat, pure chicken no additives , easy & ready whenever needed, to be hidden from cat when not needed as she would devour

As others have alluded to, the quality control appears to have disappeared from this product. I see that the customer services team is claiming that 'every batch varies slightly'. That's fine, and I've experienced that before having ordered many of these. This is very different though - the texture is just entirely alien now. Previously I would say that these treats have always had a slightly fibrous, even chewy, texture for the cat. Not now. The treats in the most recent tub have the texture of a very lightweight stock cube, that just crumbles away. Cats won't go near it. I'll now switch to another brand.