





💜 Keep your color flawless, fade-free, and fabulous!
L'Oréal Paris Elvive Colour Protect Purple Shampoo is a professional-grade formula designed to neutralize unwanted yellow and orange tones in highlighted brunette, blonde, and grey hair. By applying on damp hair and leaving it for 5 to 10 minutes, it nourishes and smooths hair while preserving vibrant, salon-quality color. Recognized as Britain’s number one shampoo for colored hair, it’s the essential step for anyone serious about maintaining their hair’s brilliance and avoiding brassiness.
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