ITO ENMatcha Green Tea, Japanese Matcha Powder, Unsweetened, 12 Oz

This unsweetened powder delivers a rich, vibrant green tea flavor that is both invigorating and smooth.I use this matcha powder in several ways to enjoy its full range of benefits and flavors. Here’s a simple recipe for a traditional matcha tea:Traditional Matcha Tea: Sift 1-2 teaspoons of matcha powder into a bowl. Add a small amount of hot water (not boiling, about 175°F) and whisk vigorously using a bamboo whisk or a small electric frother until a frothy layer forms. Add more hot water to taste, and enjoy a delicious, freshly brewed matcha tea.The powder blends effortlessly into both hot and cold liquids. I also use it in smoothies, lattes, and even baked goods. The flavor is bold yet not overpowering, making it versatile for various recipes.The quality of the matcha is evident from its vibrant color and fine texture. It’s evident that this matcha powder is made from high-quality leaves, as it delivers a fresh, aromatic taste that’s true to Japanese matcha traditions. The 2-ounce size is perfect for regular use, and the packaging helps keep the powder fresh.Overall, Ito En Matcha Green Tea Japanese Matcha Powder is an excellent product for matcha enthusiasts and anyone looking to add a touch of green tea goodness to their diet. It’s flavorful, versatile, and high-quality, making it a standout choice in the world of matcha powders. Highly recommended for its authentic taste and premium quality!

I’ve been making myself a matcha latte every morning for a few years and have gone through multiple different brands on Amazon. Ito-en is by far the most high quality and rich tasting matcha I’ve ever had for the best price. A bag lasts me 5 months (I use 1 and 1/2 tsp per latte)! The color is vibrant and taste is super strong. Plus, it’s unsweetened!If you are a daily matcha drinker, this will be your BEST option on Amazon. I wouldn’t recommend anything else.

Best matcha!!!

Good taste for the grade; in fact, I like it better than some ceremonial matcha. Slight bitterness, not pronounced. I only mix with water. No sweetener. Mixes well when through a sieve and using an electric frother. Good price for matcha.Only real problem is distribution. I ordered well over a month ago and it has still not shipped. I’ve been waiting on an email with a ship date… I don’t even know how long.

The large bag of unsweetened matcha is hands down the absolute best deal you can find. I’m picky with matcha and the taste is good, color is vibrant/fresh. I bought it SIX months ago and it lasted me. I’m only just now placing another order. Keep your matcha sealed and in the FRIDGE. Other matcha powders will be $20 for only 2oz or less and it’s gone in a month. This costs me ~$7 per month to have matcha almost everyday. Always buying this.

This is an absolute bang for your buck matcha if you're looking for something that's high quality and looks great in your glass but doesn't break the bank! It's so rich and vibrant! Seriously

Outstanding Matcha for daily drinking. Vivid green and a little sweet, despite being unsweetened. This is the best bang for the buck and better than more expensive Matchas I have tried. Some negative reviews appear to be about receiving the wrong product, and those should be ignored.

I have been buying this brand of Matcha for years. I loved it! I had tried so many brands to find the one I most liked. I ordered it in December for Christmas gifts for a few people that love Matcha. I also ordered myself two bags at the same time as the price was good. When I was finishing my current bag of Ito En Matcha, I got my next bag out to refill my tin that I keep my daily matcha in. As soon as I opened the bag I could tell that the color was wrong. The smell was wrong. I made a cup and the flavor was wrong. I consider this to be false advertising/fraud and am going to try to pursue a refund. It is wrong to change a product and not let the customer know they are not getting the quality they have in the past!