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desertcart.com: Marketing: 9780077861032: Kerin, Roger, Hartley, Steven, Rudelius, William: Books Review: Great for class - Great! Worked good for my class! Review: Great price! Does the Job. - The information may be a bit outdated but still very new as opposed to many other college books. The book total only came to about $16.50 which (I'm sure many of you know) is insanely cheap as opposed to most college books! I don't know if the regular book comes with an online passcode for extra learning but if your teacher doesn't require that kind of access then this book is totally worth it (used)!
| Best Sellers Rank | #3,030,256 in Books ( See Top 100 in Books ) #917 in Business Marketing #9,450 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (160) |
| Dimensions | 8.6 x 1.6 x 11.2 inches |
| Edition | 12th |
| ISBN-10 | 0077861035 |
| ISBN-13 | 978-0077861032 |
| Item Weight | 3.65 pounds |
| Language | English |
| Print length | 784 pages |
| Publication date | January 15, 2014 |
| Publisher | McGraw-Hill Education |
J**K
Great for class
Great! Worked good for my class!
A**H
Great price! Does the Job.
The information may be a bit outdated but still very new as opposed to many other college books. The book total only came to about $16.50 which (I'm sure many of you know) is insanely cheap as opposed to most college books! I don't know if the regular book comes with an online passcode for extra learning but if your teacher doesn't require that kind of access then this book is totally worth it (used)!
T**G
Fantastic Text Book...
I usually do not write reviews on text books mainly because all text books tend to be the same. However, this book is excellent and probably the best text I've been assigned in college. There are excellent examples the help solidify the concepts and the material is up to date and current.
A**R
stories are outdated however the meaning and definitions are up ...
stories are outdated however the meaning and definitions are up to date and helps with the understanding of the marketing world lingo.
C**0
Interesting Text-Worth Reading
Overall, information is presented in a logical easy to understand dialog with plenty real world examples. Any business major would benefit from reading this text. Interesting read. Note: Using Amazon saved me over $700 dollars on books this semester. I will continue using their service.
K**N
Super affordable price
Needed to purchase for my marketing class. Super affordable price.
N**I
classroom material
exactly what I’ve been looking for and very affordable compared to the bookstore
L**A
I was amazed at the perfect condition of this text book that ...
I was amazed at the perfect condition of this text book that I rented from Amazon. Great program. Interesting material in the text, very current.
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