Buy Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Inge, Christina online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Marketing Metrics is a complete a guide to using metrics across all aspects of marketing from the core fundamentals, to creating customer personas, branding your product and company, driving content marketing, adopting product strategy, establishing pricing, and optimizing channel choice. Inge walks through how to make sense of the data, and more importantly, how to make decisions based on it. Review: As someone who works in marketing, I find this book extremely valuable.
| Best Sellers Rank | #45,249 in Books ( See Top 100 in Books ) #125 in Web Development & Design #169 in Internet & Social Media #262 in Marketing |
| Customer reviews | 4.0 4.0 out of 5 stars (13) |
| Dimensions | 15.8 x 1.8 x 23.39 cm |
| Edition | 1st |
| ISBN-10 | 1398606596 |
| ISBN-13 | 978-1398606593 |
| Item weight | 680 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 3 September 2022 |
| Publisher | Kogan Page Ltd |
M**F
Marketing Metrics is a complete a guide to using metrics across all aspects of marketing from the core fundamentals, to creating customer personas, branding your product and company, driving content marketing, adopting product strategy, establishing pricing, and optimizing channel choice. Inge walks through how to make sense of the data, and more importantly, how to make decisions based on it.
J**K
As someone who works in marketing, I find this book extremely valuable.
J**S
I give 1 star, because this book is a WASTE OF TIME. I love academic books or books that go to the point and teach you about something. This book is just a book that has been created to make a profit, filled with a bunch of useless and unnecessary paragraphs and even in some cases they repeat same thing over and over, copy and paste, just to make the book have more pages.
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