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✨ Elevate your smile game with clean, green, and gleaming care! 🌿
ATTITUDE Fluoride-Free Whitening Toothpaste offers a clean, vegan, and cruelty-free oral care solution that whitens teeth naturally using hydroxyapatite and green tea extract. Certified EWG Verified, it contains no fluoride, artificial dyes, or sweeteners, and features a refreshing peppermint flavor. Packaged sustainably without cardboard, this 120g tube is perfect for health-conscious professionals seeking effective, eco-friendly whitening and fresh breath.



































| Age range (description) | Adult |
| Brand | ATTITUDE |
| Flavour | Whitening |
| Item form | Paste |
| Material Type Free | Alcohol Free, Fluoride Free, Paraben Free |
| Material feature | Plant Based, Vegan |
N**I
Great product
Great product. Taste is fine. Feels much cleaner and better for my teeth than regular products. Last long. Bought it 8 months ago use twice a day and still going. 10/10
E**A
Love it
I absolutely love this natural toothpaste! It leaves my mouth feeling clean, fresh, and healthy without any harsh chemicals. The flavor is mild but refreshing, and I really appreciate that it’s made with safe, natural ingredients I can trust. After using it daily, my teeth feel smooth, my breath stays fresh longer. It’s a perfect balance of effective cleaning power and gentle care. I’ll definitely keep this as my go-to toothpaste!
L**A
Lovely
Feels nice. Does the job very well and the idea that it has no nasty ingredients makes me feel better using it.
A**R
Excellent choice
A real fresh feeling in your mouth and without the fluoride.
L**A
Really refreshing and fluoride free!
Really refreshing and fluoride free! Recommend
A**R
Really nice
Lovely toothpaste and it actually tastes good.
C**Y
After 3weeks both redeveloped sensitivity..and newly in front teeth
Felt really positive about this paste, re natural and contains all the right stuff. Tastes ok. BUT me and my son both redeveloped sensitivity after using for a few weeks, and both in our front teeth! Where ive never had sensitivity before. We were using Gutology but changed re price, and unsure if it was helping with recession. We'll be going back to that now. Disappointed.
D**.
Toothpaste
When the advert for this toothpaste said no artificial sweetener but it still contains natural ones which are like any other sweeterns. Found it so sweet have insulin resistant so it spiked my sugars. Not good value and wouldn't ever buy it again
J**O
Clean ingredients, fresh taste, and great performance
I’m really impressed with this whitening toothpaste. The peppermint flavor is refreshing without being overpowering, which makes for a pleasant brushing experience, especially first thing in the morning. It has a smooth texture and doesn’t feel gritty like some natural toothpastes. I love that it's made with clean ingredients, and it leaves my mouth feeling fresh and clean every time. I also appreciate that it’s whitening without harsh chemicals or fluoride, which is a win for anyone looking to simplify their oral care routine. Bonus points for the ewg-verification, eco-conscious packaging and cruelty-free formulation. At this price point, definitely a go-to natural toothpaste that gets the job done.
A**X
Gentle and refreshing
I’m really impressed with this toothpaste! It leaves my teeth feeling super clean and fresh without that harsh, burning sensation some whitening toothpastes have. The flavor is mild and pleasant, and it doesn’t foam excessively, which I actually prefer. After using it consistently, I’ve noticed my teeth looking brighter and smoother, with no sensitivity issues at all. I also love that it’s made with cleaner ingredients—great peace of mind for daily use.
P**2
My Only go to!!!
Best toothpaste I’ve ever used!!! I love that it’s fluoride free!!! Cleans excellent and freshens breath too!!!
M**A
Love it
Love this toothpaste the only one I will use now. Better than average tooth paste and whiteness my teeth way more than others. Will get again
B**K
Quality Product That I Trust
I like the first one so much I ordered more. This leaves a good fresh taste in your mouth and is gentle on the teeth. This is now my go-to toothpaste. The tube does not get squishy no matter how much you use and how much is left in the tube.
Trustpilot
1 month ago
2 months ago