VIA Ready Brew Coffee, Italian Roast, 8 Count

I’ve tried several different instant coffees. Most are really bad tasting. Not this one. Tastes great!

Via is a Go-To for coffee on the trail. No muss, no fuss, easy as boiling water, suitable for any vessel you prefer to carry along to drink from. Yes, there is great pour-over for the trail, there are "fresher and better" ways to make coffee, and there are emerging competitors for "instant coffee on the trail", but Starbuck's has led the way for simplicity and ultra light weight, ultra compact in the pack, and yet ultra flavorful coffee with its Via Instants. For a robust flavor, both the Italian and French Dark roast offer that smoky, toasty flavor at less caffeine , typical of dark roast. If you enjoy donut coffee, or need the caffeine in your morning cup, stick to the Via medium, which is very flavorful and balanced. Which Via to choose? Personal preference... give each a try... maybe then carry some of each and tailor your coffee by time of day or how you feel. After all, a packet weighs nothing and takes no space... until its 3 times a day for a week or two, but even then some find space for this comfort.

Best instant coffee ever!!!

I’ve bought this instant coffee several times. I’m not a coffee expert, but this one has a nice aroma and tastes pretty close to what you’d get in a Starbucks store. Of course it’s not exactly like freshly brewed coffee, but for the price and convenience, it really works.

My husband and I go backpacking a lot and so we have to really consider what we bring in terms of necessity and weight. Coffee is one of those things that is a MUST when we're on the trail. We can't start our day without a hot cup of joe. Unfortunately, when you're on the trail, we don't get the luxury of carrying around a nice percolator or basically any type of fancy coffee making equipment. All we have is a mini portable hand stove and a small kettle. This is where VIA Instant coffee comes in handy. These little packets are GOLD. These just-add-water-microgrounds are as close as it gets to fresh coffee. The flavor is bold and strong with a touch of sweetness. I love how easy it is to make -- just add a packet to boiling water and there you have it. It's very portable and lightweight so it doesn't add too much weight to your pack. My only criticism is how much packaging and trash these produce. I wish the packaging was made out of a biodegradable paper material, but I understand it's packaged to stay fresh. You can't win 'em all!

Tasty and good value

has not become better,this has changed so much,so expensiveespecially on fixed income,very disappointed flavor,aroma,packaging is so difficult to open,unless you carry swiss army key chain clipper.I used to look forward to my cup of this brew,inhale the aroma but not anymore,I am tryingthe Illy brand again.If this was cheaper I might still buy in the hopes it gets better,but not at high price,just not worth it.

What I love about these instant packets is they are great to travel with. Not every hotel has great coffee, but these make a great cup! OR…you can doctor up the coffee offered by sprinkling some of this in and then stir. Mmmm…!😋