Marketing Management Global Edition
Product ID: 79469474
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. Review: Buy buy buy - This is by far the best text book on the market. You will refer to this again and again. Great supplier and prompt service. This is one book on your book shelf that won't collect dust. Review: Amazing... Very fast delivery.... :) - I like the way the have sent the book through DHL, I wordered it on friday evening and received it by Monday Morning... Very strongly recommend... :)
| Best Sellers Rank | 1,169,106 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.2 out of 5 stars 406 Reviews |
F**I
Buy buy buy
This is by far the best text book on the market. You will refer to this again and again. Great supplier and prompt service. This is one book on your book shelf that won't collect dust.
K**A
Amazing... Very fast delivery.... :)
I like the way the have sent the book through DHL, I wordered it on friday evening and received it by Monday Morning... Very strongly recommend... :)
E**E
good
Very Fast, good product
E**N
great resource
it got me the certificate i was pleased.
K**G
Highly recommended.
Fast delivery. The book's condition was completely new and clean. Highly recommended.
R**M
Not as described soiled condition.
Not as described
J**O
Three Stars
the first few pages had been damaged... Rest is fine
W**O
Five Stars
a really new book, which helpful for study.
周**愉
Finally got it
Finally got this book two days ago. Although there was some unexpected shipping problem, BookPad did take responsibility positively to solve it. Thanks!
P**S
Mira el lenguage
Libro esta en POLACO. Leer descripcion antes de comprar!!!
A**Y
Very poor kindle edition of a great book
Very poor kindle edition of a great book. Bought it half an hour back and I see there are no figures, instead only the Fig 1.1 and Fig 1.2 etc are mentioned. I am surprised how can they even sell this officially.
S**Y
Five Stars
Wow what a steal! Book was freaking new!
L**L
Great textbooks that's current (2013)
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
Trustpilot
1 week ago
5 days ago