Max Factor Miracle Touch Foundation, New and Improved Formula, SPF 30 and Hyaluronic Acid, 43 Golden Ivory

This is a great all rounder , good coverage but not cakey, use a foundation brush and it’s brilliant

Foundation provides a nice cover and is easy to use.I do think the manufacturers have changed something with this product quite recently as it smells awful.

this is my new go to foundation brilliant coverage very lasting amazing on the skin i use the 70 natural color and its perfect color on my skin just perfect i reccommend to anyone to try this foundation you wont be disappointed

Positives: creamy texture and easy to apply with a slightly damp sponge. Nice size jar.Negatives: unlike my first purchase this was hard to open, I had to get my husband to open it. The clear printed label however had been glued on and trying to remove it so difficult and frustrating. Suggest the producers of this product look to change this type of label to one that peels off easily.

On opening the container, there is a small circle of foundation in the centreOf a white plastic disc.

Good quality and perfect cover skin. I will buy again.

I tried this since the Max Factor radiant lift foundation has been discontinued. This is the golden ivory which matches my skin very well, think I'll get a slightly darker shade next time with it coming into summer. I used my beauty blender to apply instead of the included sponge applicator as I felt I could put more on. As you can see, it's quite light and subtle but does cover well, especially red areas. I would definitely recommend, but not if you like to wear your foundation thick.

Really like this product. Goes on easily and you can build it up for extra coverage. Golden Ivory is the right colour for me with fair skin and yellow undertone. Excellent price .. fraction of the cost compared to expensive designer products.