--- product_id: 144296835 title: "Comic Wars: How Two Tycoons Battled Over the Marvel Comics Empire--And Both Lost Hardcover – April 30, 2002" brand: "dan raviv" price: "KD 8.43" currency: KWD in_stock: true reviews_count: 6 url: https://www.desertcart.com.kw/products/144296835-comic-wars-how-two-tycoons-battled-over-the-marvel-comics store_origin: KW region: Kuwait --- # Comic Wars: How Two Tycoons Battled Over the Marvel Comics Empire--And Both Lost Hardcover – April 30, 2002 **Brand:** dan raviv **Price:** KD 8.43 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Comic Wars: How Two Tycoons Battled Over the Marvel Comics Empire--And Both Lost Hardcover – April 30, 2002 by dan raviv - **How much does it cost?** KD 8.43 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/144296835-comic-wars-how-two-tycoons-battled-over-the-marvel-comics) ## Best For - dan raviv enthusiasts ## Why This Product - Trusted dan raviv brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Comic Wars: How Two Tycoons Battled Over the Marvel Comics Empire--And Both Lost Hardcover – April 30, 2002 - Image 1](https://m.media-amazon.com/images/I/61VPC3VE70L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Make Mine Marvel! *by K***R on Reviewed in the United States on August 12, 2002* Dan Raviv's retelling of the Marvel Entertainment bankruptcy is one of the most riveting business books to come through the book publishers in a long time. I've been a fan of many of Marvel's characters and collected books throughout the seventies, eighties and early ninties. I was aware they had enjoyed a golden period in the mid nineties when the market value of Marvel grew to $3 billion. I knew they got into trouble right afterward. I never knew how close to the brink they came to non-existence.Comic Wars tells the story of how a couple of billionaires saw value in a popular publisher, bought and fought over it, and nearly destroyed it. Like one of the books it published, Marvel was saved from extinction at the last moment by the wheeling and dealing head of a toy company. Many business books will tell you what happened, but never in the detail of this one. Comic Wars lets you get to know all the parties involved in intimate detail. These are a bunch of angry New Yorkers and the fight is very personal. Ron Perelman bought Marvel in 1989 for a mere $10 million of his own money and managed to grow the company through a series of acquisitions. Fleer, Skybox and Panini joined the company as subsidiaries, engorged the balance sheet, allowed Perelman to sell junk bonds against this inflated stock price, and the billionaire lined his pockets with the proceeds. The huge debtload of nearly $1 billion nearly sank the company when Carl Ichan joined the fray, at first looking like a white knight, but soon revealed his true colors in attempting to buy the company on the cheap by buying the distressed bank debt, bankrupting the company and wiping out the debt, converting his bonds to a controlling interest and selling the post-bankruptcy Marvel for a tidy profit.In many ways this has numerous similarities to Barbarians at the Gate and the fight for RJR Nabisco between management and LBO legends KKR. The difference between that fight and this one is the interest in the business involved. RJR was a corporate behemoth and neither side was willing to wring so much money out of it that it was no longer viable as a going concern. Perelman and Ichan both wanted to generate as big a pile of cash as possilbe without any concern for the business itself. Neither had a concern about the people who worked for Marvel. Had Perelman remained in charge of Marvel, we would never have seen Spider Man the movie with a $700 million to date box office gross. Perelman was only interested in generating hype about a movie and cashing in on that. Generating interest and then generating intangible value, cashing in and not delivering seems unethical to extreme. Destroying a company for its present value seems unethical in the extreme.Even Ike Perlmutter, Marvel's eventual savior had ulterior and selfish motives. His royalty free in perpetuity license to make toys based on Marvel characters was at stake. He saved (and absorbed) Marvel to preserve this. In the end, things turned out alright and Marvel is slowly climbing its way back to health, but Dan Raviv's account tells of unbridaled greed. The book is a page turner and worth every penny. ### ⭐⭐⭐⭐ 4.0 out of 5 stars David vs. Goliath *by R***N on Reviewed in the United States on June 2, 2008* This was my second book about Marvel after my introduction to the company in Tales to Astonish by Ronin Ro. That was an indepth look at the creative side of the company with a focus on Jack Kirby and Stan Lee. This book looks at the company from a completely different angle, one which Kirby and Lee would despise - The business side. I enjoyed the book very much and although in business myself failed to realize the enormous power and ruthlessness that individuals such as Perelman and Icahn have and use. They really did seem to be like the villains in the comic books but their power source was money and lawyers rather than muscle or the ability to fly. It's interesting to note that Marvel is doing very well now and still being led by Ike Perlmutter who is the protagonist in Raviv's version of this time in the Marvel Universe. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Business basics / captalist greed for the comic lover *by J***. on Reviewed in the United States on April 30, 2013* I love comics and I love business. This book really focuses on the business side of Marvel comics and it's bankruptcy years. The book also opens peoples eyes to the greed that runs rampant with "investors". I say "investors" as it actually shows capitalistic greed at its worst. In the 80's 90's and still today, investment groups swoop in an prey on weak companies pilfering as much as they can. Interesting read. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/144296835-comic-wars-how-two-tycoons-battled-over-the-marvel-comics](https://www.desertcart.com.kw/products/144296835-comic-wars-how-two-tycoons-battled-over-the-marvel-comics) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-05-16*