---
product_id: 15461650
title: "Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine"
price: "KD 15.65"
currency: KWD
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.kw/products/15461650-chief-customer-officer-2-0-how-to-build-your-customer
store_origin: KW
region: Kuwait
---

# Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

**Price:** KD 15.65
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
- **How much does it cost?** KD 15.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/15461650-chief-customer-officer-2-0-how-to-build-your-customer)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

"One of the best Customer Experience books of all time" - BookAuthority Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Jeanne Bliss fearlessly shares her tools and leadership 'recipe cards' for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands' End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

Review: A must read - go to resource for any CX professional - I’ve been a #SuperFan of Jeanne Bliss for over a decade, and I love the updated Chief Customer Office 2.0 book. Having been a Customer Experience (CX) Executive at Symantec, Yahoo and Sage I know first hand the C-Suite conversations and key executive alignment that must occur for any company attempting a CX focused transformation. The simple notion of “Earning the right for your business to grow, through enriching the lives of your customers”, or replacing “Loyalty with Desire” as you stop chasing NPS scores, are game changers to help you drive the right discussions in the C-Suite. The collective wisdom in this book retold through over 40 case studies, and the unique way the book is structured to around the 5 core competency framework, reinforced through ‘action labs’ and ‘my rock/my story’ make this book a go to resource for any in a Customer Success, or Experience leader. The CX Competency maturity index is a great starting point for someone new in the position, or in year 1, 2 or 3 of their tenure. Lastly, the techniques and guidance offered around uniting the companies leadership team to ensure the CEO’s legacy was most profound and useful – specifically the discussions around: - Focus on Growth and Customers as Assets (no more survey score addictions) - Identify the Power Core of your company, (to leverage that unique ‘cultural currency’ to help accelerate your work) - Uniting Leadership to connect Talk into Action (walk the talk and drive the culture) - Effectively Telling the Story of Customers Lives (care why customers stay or go) - Improving the CX Business Engine (earning the right to do this work) This book has touched all of the significant events I’ve experienced as a CX executive leader over the past decade, and based on that – I give it my highest recommendation as a “Must Read” for any CX professional. @SageThurry
Review: This a fantastic book for any customer experience executive focused on finding ... - This a fantastic book for any customer experience executive focused on finding practical ways to break down silos and refocus on the customer and how our customers drive real growth in the organization. Great examples and cases that provide useful insights you can use right away to rally the various silos to work together in the best interest of the customer and the organization's strategic growth. Jeanne is so insightful about various organizations and how they dynamics of the culture and leadership can effectively take steps to integrate the customer needs and desires in the experiences they now expect. I've read through parts of her book several times as good reminders of practical tips for customer experience work. I really like her approach with describing the core competencies as "the engine to deliver customer driven growth" We are working on this approach and seeing great results.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #299,014 in Books ( See Top 100 in Books ) #136 in Customer Relations (Books) #769 in Marketing (Books) #2,375 in Leadership & Motivation |
| Customer Reviews | 4.4 out of 5 stars 282 Reviews |

## Images

![Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Image 1](https://m.media-amazon.com/images/I/51iDm5VZs8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must read - go to resource for any CX professional
*by B***. on August 20, 2015*

I’ve been a #SuperFan of Jeanne Bliss for over a decade, and I love the updated Chief Customer Office 2.0 book. Having been a Customer Experience (CX) Executive at Symantec, Yahoo and Sage I know first hand the C-Suite conversations and key executive alignment that must occur for any company attempting a CX focused transformation. The simple notion of “Earning the right for your business to grow, through enriching the lives of your customers”, or replacing “Loyalty with Desire” as you stop chasing NPS scores, are game changers to help you drive the right discussions in the C-Suite. The collective wisdom in this book retold through over 40 case studies, and the unique way the book is structured to around the 5 core competency framework, reinforced through ‘action labs’ and ‘my rock/my story’ make this book a go to resource for any in a Customer Success, or Experience leader. The CX Competency maturity index is a great starting point for someone new in the position, or in year 1, 2 or 3 of their tenure. Lastly, the techniques and guidance offered around uniting the companies leadership team to ensure the CEO’s legacy was most profound and useful – specifically the discussions around: - Focus on Growth and Customers as Assets (no more survey score addictions) - Identify the Power Core of your company, (to leverage that unique ‘cultural currency’ to help accelerate your work) - Uniting Leadership to connect Talk into Action (walk the talk and drive the culture) - Effectively Telling the Story of Customers Lives (care why customers stay or go) - Improving the CX Business Engine (earning the right to do this work) This book has touched all of the significant events I’ve experienced as a CX executive leader over the past decade, and based on that – I give it my highest recommendation as a “Must Read” for any CX professional. @SageThurry

### ⭐⭐⭐⭐⭐ This a fantastic book for any customer experience executive focused on finding ...
*by J***E on December 17, 2015*

This a fantastic book for any customer experience executive focused on finding practical ways to break down silos and refocus on the customer and how our customers drive real growth in the organization. Great examples and cases that provide useful insights you can use right away to rally the various silos to work together in the best interest of the customer and the organization's strategic growth. Jeanne is so insightful about various organizations and how they dynamics of the culture and leadership can effectively take steps to integrate the customer needs and desires in the experiences they now expect. I've read through parts of her book several times as good reminders of practical tips for customer experience work. I really like her approach with describing the core competencies as "the engine to deliver customer driven growth" We are working on this approach and seeing great results.

### ⭐⭐⭐⭐ Four Stars
*by D***D on September 3, 2017*

Lots of clarity and advice on how to build up CX in the organization as a CCO.

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-05-19*