---
product_id: 1632022
title: "Hair Colour - Violet 88ml Pot by La Riche"
brand: "directions"
price: "KD 9.72"
currency: KWD
in_stock: true
reviews_count: 8
category: "Directions"
url: https://www.desertcart.com.kw/products/1632022-hair-colour-violet-88ml-pot-by-la-riche
store_origin: KW
region: Kuwait
---

# 15 min full cure time 100% vegan & cruelty-free 36 vibrant shades Hair Colour - Violet 88ml Pot by La Riche

**Brand:** directions
**Price:** KD 9.72
**Availability:** ✅ In Stock

## Summary

> 🌈 Unleash your boldest self with vibrant, guilt-free color!

## Quick Answers

- **What is this?** Hair Colour - Violet 88ml Pot by La Riche by directions
- **How much does it cost?** KD 9.72 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/1632022-hair-colour-violet-88ml-pot-by-la-riche)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast & Fabulous:** Achieve bold, demi-permanent color in just 15 minutes—perfect for busy pros.
- • **Eco-Chic & Ethical:** Vegan formula with zero animal testing—beauty with a conscience.
- • **Gentle on Hair & Skin:** No harsh chemical smell or irritation, ideal for sensitive scalps.
- • **Mess-Free Application:** Tamper-proof lid and wide 49mm opening designed for easy, precise tint brush use.
- • **Endless Color Possibilities:** Mix and match 36 ultra-bright shades for a truly unique look.

## Overview

La Riche Directions Hair Colour in Violet is a demi-permanent, vegan-friendly hair dye offering 36 bright shades with mixable formulas. Trusted for over 30 years, it delivers vibrant color in just 15 minutes without harsh odors or irritation. The 88ml pot features a tamper-proof lid and wide opening for easy application. Cruelty-free and designed for all hair types, it ensures long-lasting, fade-resistant results that won’t bleed or stain your skin or linens.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

Review: Very impressed and will probably buy again - I couldn't find a US brand that had the purple color I wanted so I investigated La Riche Directions. I ordered the colors Lagoon Blue and Violet (Lagoon Blue from another seller) and Violet came earlier than expected! I dyed one half of my head Lagoon Blue and one half Violet. I left the color in for about 45 minutes total, a bit longer on the Lagoon Blue side because I covered that side first. After rinsing out the dye I dried it with a white towel and there was no color bleeding!! I was very impressed by that. There was no strong chemical smell, no itchiness or discomfort. My hair was very blonde on top and darker near the bottom, and as expected it was very vibrant on top and less so near the bottom. One observation I do have is Lagoon Blue looks more like La Riche's "Turquoise" dye and Violet looks more like their "Tulip" dye. This doesn't bother me but if you want a cooler purple color you may have to mix it with a blue color. It will stain your hands unless you wash them immediately after touching. There was no color stain in my bathtub with these colors after rinsing. So far there has been no color residue on my pillowcase either. I will update after the first wash. Overall my hair feels great and looks better!!! UPDATE: Several washes later and the color is still going strong! There is still no color residue in my bathtub, on my towels, or my pillowcase.
Review: Best Hair Dye - Doesn't bleed, fade or stick to skin. Highly recommend, though I am using a dark purple maybe is why it's nice, but even when I washed out the hair color when I dyed it it barley bled, so it really stuck to my hair and easily came off my neck. It's been 2 weeks and hasn't faded, but I am excited for when it does because it will be a nice lavender

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00155XB82 |
| Best Sellers Rank | #841,151 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6,116 in Hair Color |
| Brand | Directions |
| Brand Name | Directions |
| Color | Violet |
| Container Type | Pot,Tub |
| Customer Reviews | 4.3 out of 5 stars 2,199 Reviews |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 05034843001110 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All, chemically-treated-hair |
| Item Form | Liquid |
| Item Weight | 132 Grams |
| Manufacturer | La Riche Hair Dye |
| Material Features | Vegan |
| Material Type Free | Animal-Derived Material Free |
| Number of Items | 1 |
| Package Information | Pot,Tub |
| Product Benefits | Hair Coloring |
| UPC | 787734220187 880147825052 |
| Unit Count | 2.992 Fluid Ounces |

## Product Details

- **Brand:** Directions
- **Color:** Violet
- **Item Form:** Liquid
- **Package Information:** Pot,Tub
- **Product Benefits:** Hair Coloring

## Images

![Hair Colour - Violet 88ml Pot by La Riche - Image 1](https://m.media-amazon.com/images/I/61FdEeZzTEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very impressed and will probably buy again
*by P***. on August 25, 2018*

I couldn't find a US brand that had the purple color I wanted so I investigated La Riche Directions. I ordered the colors Lagoon Blue and Violet (Lagoon Blue from another seller) and Violet came earlier than expected! I dyed one half of my head Lagoon Blue and one half Violet. I left the color in for about 45 minutes total, a bit longer on the Lagoon Blue side because I covered that side first. After rinsing out the dye I dried it with a white towel and there was no color bleeding!! I was very impressed by that. There was no strong chemical smell, no itchiness or discomfort. My hair was very blonde on top and darker near the bottom, and as expected it was very vibrant on top and less so near the bottom. One observation I do have is Lagoon Blue looks more like La Riche's "Turquoise" dye and Violet looks more like their "Tulip" dye. This doesn't bother me but if you want a cooler purple color you may have to mix it with a blue color. It will stain your hands unless you wash them immediately after touching. There was no color stain in my bathtub with these colors after rinsing. So far there has been no color residue on my pillowcase either. I will update after the first wash. Overall my hair feels great and looks better!!! UPDATE: Several washes later and the color is still going strong! There is still no color residue in my bathtub, on my towels, or my pillowcase.

### ⭐⭐⭐⭐⭐ Best Hair Dye
*by D***Y on June 4, 2015*

Doesn't bleed, fade or stick to skin. Highly recommend, though I am using a dark purple maybe is why it's nice, but even when I washed out the hair color when I dyed it it barley bled, so it really stuck to my hair and easily came off my neck. It's been 2 weeks and hasn't faded, but I am excited for when it does because it will be a nice lavender

### ⭐⭐⭐⭐⭐ Beautiful color!and long lasting!
*by M***I on February 12, 2016*

I have colored my hair a lot of different shades of purple but this, by far is my favorite. The jar is small though, my hair is chin length but thick and I needed two jars for full coverage. I've had it for two weeks now and I tend to shower daily and this color still looks just as fresh as the day I colored it! Definitely will buy again!

## Frequently Bought Together

- DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub
- DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub
- DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub

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**Shop now:** [https://www.desertcart.com.kw/products/1632022-hair-colour-violet-88ml-pot-by-la-riche](https://www.desertcart.com.kw/products/1632022-hair-colour-violet-88ml-pot-by-la-riche)

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-03-24*