--- product_id: 24114178 title: "WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red" brand: "colorcharm" price: "KD 4.44" currency: KWD in_stock: true reviews_count: 13 category: "Colorcharm" url: https://www.desertcart.com.kw/products/24114178-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage store_origin: KW region: Kuwait --- # Up to 30 min full processing time 62 mixable shades for endless color Liquifuse tech for deep saturation WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red **Brand:** colorcharm **Price:** KD 4.44 **Availability:** βœ… In Stock ## Summary > πŸ”₯ Turn heads with color that commands attention! ## Quick Answers - **What is this?** WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red by colorcharm - **How much does it cost?** KD 4.44 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/24114178-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage) ## Best For - colorcharm enthusiasts ## Why This Product - Trusted colorcharm brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Effortless Application:** Liquid formula glides on smoothly for even saturation without mess or staining. - β€’ **Flawless Gray Coverage:** Liquifuse Technology ensures every strand is perfectly covered, banishing gray with precision. - β€’ **Vibrant & Long-Lasting:** Experience fade-resistant color that stays bold and radiant, boosting shine by up to 43%. - β€’ **Custom Color Playground:** Choose from 62 intermixable shades across 5 tonal families to craft your signature look. - β€’ **Salon-Quality Results at Home:** Professional-grade formula with gentle floral fragrance, delivering stunning color in just 30 minutes. ## Overview WELLA Color Charm Permanent Liquid Hair Color in 7R Red uses advanced Liquifuse Technology to deliver superior gray coverage and up to 43% more shine. With 62 mixable shades across five tonal families, it offers customizable, fade-resistant color that processes in just 30 minutes. Its liquid formula ensures easy, mess-free application with no staining, making it a top choice for vibrant, long-lasting hair color. ## Description Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience. Review: Good product - Wella color is a good product for DIY coloring. I have been using it for 20 years. Never a problem. It does not fade out quickly. It also doesn't dry your hair out. You have to color your hair every 4 weeks. That is a fact. If you wait longer then that.. any brand color with fade and you will have unsightly roots. If used properly...it is a great product. Review: Don't order from desertcart! It may leak. - Wella Color Charm Permanent Liquid Hair Color for Gray Coverage, Red 6RG is a great product. I've been using it for years and always get multiple compliments on my hair until my greys start becoming noticeable (around week three). The grey coverage is good and the red stays pretty vibrant for a long time considering that I wash my hair everyday with a nothing fancy shampoo. However, this was the last time that I order it from desertcart. I ordered 2 bottles and they both arrived leaking. One bottle is missing about 1\4 of its contents. This has happened before so I don't think it's a one off. Oh wella, live and learn. ## Features - Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair). - Vibrant, long lasting, fade resistant results. Excellent gray coverage - 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities - Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes - Gentle floral fragrance ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B006DJ4EPO | | Best Sellers Rank | #22,655 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #210 in Hair Color | | Brand | COLORCHARM | | Brand Name | COLORCHARM | | Color | 7R Red | | Container Type | Box | | Customer Reviews | 4.6 out of 5 stars 1,729 Reviews | | Full Cure Time | 30 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Liquid | | Item Weight | 0.08 Pounds | | Manufacturer | COLORCHARM | | Manufacturer Part Number | 84833459 | | Material Features | fade resistant | | Model Number | 84833459 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage | | UPC | 070018106315 | | Unit Count | 1.4 Fluid Ounces | ## Product Details - **Brand:** COLORCHARM - **Color:** 7R Red - **Item Form:** Liquid - **Package Information:** Tube - **Product Benefits:** Long-Lasting and Fade Resistant. ## Images ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - Image 1](https://m.media-amazon.com/images/I/81jEynhne1L.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - Image 2](https://m.media-amazon.com/images/I/81fPPwBlnZL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - Image 3](https://m.media-amazon.com/images/I/91qryrls7RL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - Image 4](https://m.media-amazon.com/images/I/81dHYkoEmYL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - Image 5](https://m.media-amazon.com/images/I/91HcWJDzCyL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?** A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to. I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs. I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for. Have a Beautiful Wella Hair Day! **Q: what developer do i have to buy for this?** A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :) **Q: Can you use this without developer?** A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3 **Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.** A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon). ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good product *by R***R on May 1, 2026* Wella color is a good product for DIY coloring. I have been using it for 20 years. Never a problem. It does not fade out quickly. It also doesn't dry your hair out. You have to color your hair every 4 weeks. That is a fact. If you wait longer then that.. any brand color with fade and you will have unsightly roots. If used properly...it is a great product. ### ⭐⭐⭐⭐⭐ Don't order from Amazon! It may leak. *by S***T on April 2, 2026* Wella Color Charm Permanent Liquid Hair Color for Gray Coverage, Red 6RG is a great product. I've been using it for years and always get multiple compliments on my hair until my greys start becoming noticeable (around week three). The grey coverage is good and the red stays pretty vibrant for a long time considering that I wash my hair everyday with a nothing fancy shampoo. However, this was the last time that I order it from Amazon. I ordered 2 bottles and they both arrived leaking. One bottle is missing about 1\4 of its contents. This has happened before so I don't think it's a one off. Oh wella, live and learn. ### ⭐⭐⭐⭐⭐ Dark pigment, but a beautiful shade of dark auburn with a hint of spicy red in there 🌢️ *by R***N on August 20, 2025* This color seems to run out quickly and I got many compliments on this color as my skin is a cool tone. However, I am such a golden brown girl and have been for years and years that this color, although striking, is too much change for me. But I used it on myself and apparently my features pop more and I used it on my mom and she loved it! No wonder they run out of this color. I'd say give it a try especially if you're trying to get rid of too much blonde and get your hair back to looking healthier (it'll take some time to fade from the pigment) and use clarifying shampoo if you want it to fade and it's too much. ## Frequently Bought Together - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/24114178-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage](https://www.desertcart.com.kw/products/24114178-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-05-13*