--- product_id: 256840734 title: "Mango What Your Customer Wants and Can't Tell You" brand: "melina palmer" price: "KD 11.33" currency: KWD in_stock: true reviews_count: 5 url: https://www.desertcart.com.kw/products/256840734-mango-what-your-customer-wants-and-cant-tell-you store_origin: KW region: Kuwait --- # Mango What Your Customer Wants and Can't Tell You **Brand:** melina palmer **Price:** KD 11.33 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Mango What Your Customer Wants and Can't Tell You by melina palmer - **How much does it cost?** KD 11.33 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/256840734-mango-what-your-customer-wants-and-cant-tell-you) ## Best For - melina palmer enthusiasts ## Why This Product - Trusted melina palmer brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Mango What Your Customer Wants and Can't Tell You ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #918,552 in Books ( See Top 100 in Books ) #154 in Market Research Business (Books) #1,068 in Popular Social Psychology & Interactions #1,717 in Cognitive Psychology (Books) | | Customer Reviews | 4.6 4.6 out of 5 stars (171) | | Dimensions | 6 x 0.9 x 8.9 inches | | ISBN-10 | 1642505625 | | ISBN-13 | 978-1642505627 | | Item Weight | 2.31 pounds | | Language | English | | Print length | 300 pages | | Publication date | May 11, 2021 | | Publisher | TMA Press | ## Images ![Mango What Your Customer Wants and Can't Tell You - Image 1](https://m.media-amazon.com/images/I/81t1qD7XM1L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Applicable Lessons for Marketing Professionals *by S***N on Reviewed in the United States on 12 May 2021* This must-read book is exactly what it promises to be. Melina Palmer conversationally explains the psychology of customer decision-making and provides effective strategies. Rather than a dry, lofty textbook on behavioral economics, the author cuts through complex content with concise language and illustrative analogies.I am a director of marketing and communications for an organization launching a commercial B2B product. While I love learning and diving deep into concepts, I don’t really have time to dive too deep into a behavioral economics book like Thaler’s “Misbehaving” when trying to refer back to concepts to implement. If “Misbehaving” is the academic study and history of behavioral economics, Palmer’s “What Your Customer Wants and Can’t Tell You” is the educational how-to guide. I appreciate having a resource like this book that I can refer back to.This book explores how consumers make decisions, not how consumers think they make decisions. We often think we are ruled by logic as we make purchases. But how we think we will behave is not always how we actually behave. I’m excited to implement actual strategies in my organization to pave the route from prospect to customer.It is organized logically. First you get an education on concepts. At the end of each concept chapter are application exercises and a cross map to Palmer’s podcasts if you want to dig deeper. (Her podcast, the Brainy Business, is excellent BTW. It’s what first introduced me to Palmer.)Following that, she shows how to apply those concepts. She shows how they all play a part and intermingle to guide marketers, entrepreneurs, and anyone interested in selling their products/services. I personally found the chapters, “How to sell more of the right stuff” and “What problem are you solving” to be particularly useful to my work in marketing.This book is definitely one I’ll be keeping and referring back to. Buy your own copy. I’m not sharing. ### ⭐⭐⭐⭐⭐ Excellent read *by P***M on Reviewed in the United Kingdom on 11 December 2021* Excellent read - a run through the psychology of buying ### ⭐⭐⭐⭐⭐ Impactful and easy to implement strategies to boost success *by T***R on Reviewed in Canada on 22 October 2021* I have highlighted and marked up this book like crazy! The concepts build from first to last and all of them are very simple to implement; from little language tweaks in communications to clients and prospects to full on marketing reconfiguration, and everything in between. I bought another copy for my team member so we could read through and implement together. Buy it and use it. ## Frequently Bought Together - What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) - The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values) - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/256840734-mango-what-your-customer-wants-and-cant-tell-you](https://www.desertcart.com.kw/products/256840734-mango-what-your-customer-wants-and-cant-tell-you) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-05-13*