---
product_id: 258388457
title: "Root Cover Up - Platinum for Women - 0.07 oz"
brand: "color wow"
price: "KD 16.16"
currency: KWD
in_stock: true
url: https://www.desertcart.com.kw/products/258388457-root-cover-up-platinum-for-women-0-07-oz
store_origin: KW
region: Kuwait
---

# Lasts until washed Water-resistant No mess application Root Cover Up - Platinum for Women - 0.07 oz

**Brand:** color wow
**Price:** KD 16.16
**Availability:** ✅ In Stock

## Summary

> ✨ Instant Glam, Anytime, Anywhere! ✨

## Quick Answers

- **What is this?** Root Cover Up - Platinum for Women - 0.07 oz by color wow
- **How much does it cost?** KD 16.16 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/258388457-root-cover-up-platinum-for-women-0-07-oz)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Innovative Formula:** Wax & dye-free for a natural look.
- • **Transform Your Roots:** Say goodbye to visible roots in seconds!
- • **Travel-Friendly Size:** Perfect for on-the-go glam!
- • **Precision Application:** Designed for easy, no-mess touch-ups.
- • **Sweat-Proof Confidence:** Stay flawless, rain or shine.

## Overview

COLOR WOW Women's Platinum Root Cover Up is a revolutionary hair product designed by Gail Federici, co-founder of John Frieda's haircare line. This innovative formula offers a fast, easy, and precise application that is water and sweat resistant, ensuring your roots stay covered until your next shampoo. With a compact size of 5.59 x 1.52 x 12.7 cm and weighing only 4.54 grams, it's the perfect solution for anyone seeking a quick touch-up without the mess.

## Description

Root Cover Up - Platinum for Women - 0.07 oz

## Features

- Co-founder of John Frieda's haircare company, Gail Federici has created Colour Wow, a complete range of new technologies that resolve problems associated with colour treated hair.
- The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life.
- Fast & easy, precise, no mess application. Water & sweat resistant. Lasts until shampooed out. Wax & dye free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Department | Unisex Adult |
| Manufacturer | Federici Brands |
| Item model number | CW540 |
| Product Dimensions | 5.59 x 1.52 x 12.7 cm; 4.54 Grams |
| ASIN | B00O5484NM |

## Product Details

- **Brand:** COLOR WOW
- **Color:** Platinum
- **Item Form:** Powder
- **Package Information:** Box
- **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

## Images

![Root Cover Up - Platinum for Women - 0.07 oz - Image 1](https://m.media-amazon.com/images/I/71qaxHV+pSL._AC_UL320_.jpg)
![Root Cover Up - Platinum for Women - 0.07 oz - Image 2](https://m.media-amazon.com/images/I/71qaxHV+pSL._AC_UL480_FMwebp_QL65_.jpg)
![Root Cover Up - Platinum for Women - 0.07 oz - Image 3](https://m.media-amazon.com/images/I/71qaxHV+pSL._AC_UL640_FMwebp_QL65_.jpg)
![Root Cover Up - Platinum for Women - 0.07 oz - Image 4](https://m.media-amazon.com/images/I/71qaxHV+pSL._AC_UL800_FMwebp_QL65_.jpg)
![Root Cover Up - Platinum for Women - 0.07 oz - Image 5](https://m.media-amazon.com/images/I/71qaxHV+pSL._AC_UL960_FMwebp_QL65_.jpg)

## Questions & Answers

**Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks**
A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left.  I love it.  It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it.  I highly recommend this product.  I'm sure the one compact of powdered color will last me a full year if not longer.

**Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?**
A: I use this to cover silver / grey roots (80% +) in the front of my head.  I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product,  assuming the very light roots would lighten up the medium brown Color Wow.  It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product.

**Q: What are the ingredients in this product?  Has it been evaluated for toxicity by a group like Skin Deep?**
A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491.

**Q: does this wash out of your hair in the rain? How many uses in the compact?**
A: My hair hasn't been rained on.  It has been snowed on and it didn't rinse out.  It completely washes out during a shampoo.  I don't know how many uses in the compact.  I would think it varies according to how much outgrowth there is  My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
- COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair

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**Shop now:** [https://www.desertcart.com.kw/products/258388457-root-cover-up-platinum-for-women-0-07-oz](https://www.desertcart.com.kw/products/258388457-root-cover-up-platinum-for-women-0-07-oz)

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-01-27*