--- product_id: 35437642 title: "Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock" brand: "larry seldengeoffrey colvin" price: "KD 8.74" currency: KWD in_stock: true reviews_count: 7 url: https://www.desertcart.com.kw/products/35437642-angel-customers-and-demon-customers-discover-which-is-which-turbo store_origin: KW region: Kuwait --- # Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock **Brand:** larry seldengeoffrey colvin **Price:** KD 8.74 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock by larry seldengeoffrey colvin - **How much does it cost?** KD 8.74 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/35437642-angel-customers-and-demon-customers-discover-which-is-which-turbo) ## Best For - larry seldengeoffrey colvin enthusiasts ## Why This Product - Trusted larry seldengeoffrey colvin brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock ## Images ![Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock - Image 1](https://images-na.ssl-images-amazon.com/images/I/41M+OB8w+FL.jpg) ## Customer Reviews ### ⭐⭐ Not for small business *by W***M on Reviewed in the United States on February 20, 2021* I thought this book would be helpful in understanding how small businesses could use the idea of having angel and demon customers. Unfortunately, the book is written at the corporate level and had little usable information for me. ### ⭐⭐⭐⭐⭐ A few simple ideas that are woefully uncommon *by B***. on Reviewed in the United States on January 11, 2006* The central thesis of Selden and Colvin's book is that not all customers are desirable. Some are "angels" who deliver net profit while others are "demons" who cost more to serve than they generate in revenue. A well run company must understand who its customers are and then organize around serving them effectively, securing its relationship with angels while repairing (or ending) its interactions with demons.The authors write with a simple and bright style that keeps the book interesting. They touch on a number of case studies they've performed in their professional careers to help illustrate their points. I wish that they had included more data in the book, but what they do provide is about right for an introduction to the topic.Some reviewers deride the content of this book as obvious, but even more obvious is that a tremendous number of businesses don't get it. I see the problems the authors describe play out repeatedly, from perspectives as a professional within my own industry, as an investor, and as a consumer. This book is an exciting rebuttal against the mentality of "The customer is always right" (what if the customer wants to pay less than your cost?) and a wakeup call to move forward from smokestack-age business organization in the information-age economy. ### ⭐⭐⭐⭐ Make your Angel Customers Happy *by K***D on Reviewed in the United States on March 28, 2004* We should all be aware of unprofitable Customers. Anyone in business should be already aware of the 80/20 rule - that 80% of your profits come from 20% of your customers.This book goes that one step further - by some excellent case studies it shows how 150% of your profits come from 20% of your customers - they are the Angels. The Demons are those 20% of your customers who actually lose you money equal to 150% of your profit.Its not another book about CRM (Customer Relationship Management), but it is about being Customer-focussed rather than Product-focussed.I have multiple relationships with Companies who could do with reading this book - including my own employer, with whom I have around 20 Contracts, and yet any one Business Unit only seems to know about 1 or 2 others at best. All those lost selling opportunities - for example they know the ages of my kids from my Travel Insurance Policies, but have never tried to sell me any College Savings Plans!Read the book and make your Angels happier - and get rid of the Demon ones! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/35437642-angel-customers-and-demon-customers-discover-which-is-which-turbo](https://www.desertcart.com.kw/products/35437642-angel-customers-and-demon-customers-discover-which-is-which-turbo) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-05-18*