---
product_id: 370001142
title: "Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 2025 28-70mm Zoom Lens Kit"
brand: "sony"
price: "KD 1033.76"
currency: KWD
in_stock: true
reviews_count: 13
category: "Sony"
url: https://www.desertcart.com.kw/products/370001142-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera-2025
store_origin: KW
region: Kuwait
---

# 8x faster BIONZ XR processor 4K 60p 10-bit video capture 33MP full-frame sensor Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 2025 28-70mm Zoom Lens Kit

**Brand:** sony
**Price:** KD 1033.76
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your creative game with the Alpha 7 IV — where pro-level imaging meets next-gen speed!

## Quick Answers

- **What is this?** Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 2025 28-70mm Zoom Lens Kit by sony
- **How much does it cost?** KD 1033.76 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/370001142-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera-2025)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinematic 4K 60p Video:** Create breathtaking videos with rich 10-bit color depth and full pixel readout—no compromises.
- • **Next-Gen BIONZ XR Engine:** Experience lightning-fast processing speeds for seamless shooting and editing workflows.
- • **Hybrid Powerhouse for Creators:** Switch effortlessly between high-res stills and smooth 4K video, perfect for content pros and live streamers.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, professional-grade images that stand out in any portfolio.
- • **Advanced Autofocus with 759 Points:** Never miss a moment with real-time Eye AF and fast hybrid autofocus that keeps your subject razor sharp.

## Overview

The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera featuring a 33MP back-illuminated CMOS sensor and an 8x more powerful BIONZ XR processor. It delivers stunning 4K 60p 10-bit video with full pixel readout and advanced autofocus technology including 759 points and real-time Eye AF. Designed for hybrid photo and video creators, it offers versatile shooting modes, live streaming capabilities, and professional-grade color profiles like S-Cinetone, making it the ultimate tool for millennial professionals seeking to future-proof their creative workflow.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Quality Camera to Learn With - It’s an advanced camera for me but I am enjoying learning it. Seems to be well built and has many functions I yet must become familiar with. I did get a book to help me along as I learn to use it and has been very helpful. It takes very good pictures and I look forward to learning more and getting better.
Review: Amazing photos and excellent video. - Fantastic camera.

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Age Range Description | Adult |
| Aperture modes | F3.5 |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Auto Focus Technology | Eye Detection |
| Autofocus | Yes |
| Autofocus Points | 759 |
| Best Sellers Rank | #14,049 in Electronics ( See Top 100 in Electronics ) #21 in Mirrorless Cameras |
| Bit Depth | 14 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | Hotshoe |
| Camera Lens | 28 to 70mm |
| Color | Black |
| Compatible Devices | Sony E-mount wide-angle lenses |
| Compatible Mountings | Sony E |
| Connectivity Technology | HDMI, USB |
| Continuous Shooting | 10 FPS |
| Crop Mode | Full-Frame |
| Customer Reviews | 4.7 4.7 out of 5 stars (416) |
| Digital Scene Transition | zoom |
| Digital Zoom | 8 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Resolution Maximum | 3840 x 2160, 1920 x 1080, 1280 x 720 |
| Display Type | LCD |
| Dots Per Screen | 82354560 |
| Effective Still Resolution | 33 Pixels |
| Expanded ISO Minimum | 50 |
| Exposure Control | Aperture Priority, Auto, Manual, Program, Shutter Priority |
| External-Memory Size | 128 GB |
| File Format | JPEG, Raw, HEIF |
| Flash Memory Bus Interface Type | PCIe |
| Flash Memory Speed Class | U3 |
| Flash Memory Type | Slot 1: CFexpress Type A / SD (UHS-II)Slot 2: SD/SDHC/SDXC (UHS-II) |
| Flash Memory UHS Speed Class | UHS-II |
| Flash Memory Video Speed Class | V90 |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Flash Sync Speed | 1/250 Second |
| Focal Length Description | 28 to 70mm |
| Focus Features | Hybrid |
| Focus Mode | Continuous-Servo AF (AF-C), Direct Manual Focus (DMF), Manual Focus (MF), Single-Servo AF (AF-S) |
| Focus Type | manual-and-auto |
| Form Factor | Mirrorless |
| HDMI Type | HDMI 2.0 |
| Hardware Interface | Bluetooth, HDMI, USB |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image stabilization | Sensor-shift |
| Item Weight | 955 Grams |
| JPEG Quality Level | Fine |
| Lens Construction | 9 Elements in 8 Groups |
| Lens Type | Wide Angle |
| Manufacturer | Sony |
| Maximum Aperture | 3.5 f |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Metering Methods | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony Alpha 7 IV |
| Model Number | ILCE7M4K/B |
| Model Series | Alpha 7 |
| Movie Mode | Yes |
| Night vision | No |
| Number of Diaphragm Blades | 7 |
| Optical Zoom | 2.5 x |
| Photo Filter Size | 55 Millimeters |
| Photo Filter Thread Size | 55 Millimeters |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Real Angle Of View | 84 Degrees |
| Recording Capacity | 120 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds, 2 Seconds, 5 Seconds |
| Sensor Type | CMOS |
| Series Number | 4 |
| Shooting Modes | Auto, Programmed, Aperture, Shutter speed, Manual, Movie |
| Skill Level | Professional |
| Special Feature | 759-Pt. Fast Hybrid AF, Real-time Eye AF; Focus Breathing Compensation; Active Mode |
| Specific Uses For Product | Videography, Photography |
| Supported Image Format | JPEG, RAW |
| Total Still Resolution | 33 MP |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| UPC | 027242923584 |
| Video Output | HDMI |
| Video Resolution | 4320p |
| Viewfinder | Electronic |
| Viewfinder Magnification | 0.78x |
| Warranty Description | 1 year manufacturer |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Shade, Underwater |
| Wireless Technology | Bluetooth, Wi-Fi |
| Write Speed | 828 fps (raw + JPEG) |
| Zoom | Optical Zoom |

## Product Details

- **Aspect Ratio:** 16:9
- **Compatible Mountings:** Sony E
- **Expanded ISO Minimum:** 50
- **Image Stabilization:** Sensor-shift
- **Maximum Aperture:** 3.5 f
- **Maximum Focal Length:** 70 Millimeters
- **Metering Description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical Zoom:** 2.5 x
- **Photo Sensor Technology:** CMOS
- **Supported File Format:** JPEG, Raw, HEIF

## Images

![Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 2025 28-70mm Zoom Lens Kit - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quality Camera to Learn With
*by A***R on January 24, 2026*

It’s an advanced camera for me but I am enjoying learning it. Seems to be well built and has many functions I yet must become familiar with. I did get a book to help me along as I learn to use it and has been very helpful. It takes very good pictures and I look forward to learning more and getting better.

### ⭐⭐⭐⭐⭐ Amazing photos and excellent video.
*by L***S on January 28, 2026*

Fantastic camera.

### ⭐⭐⭐⭐⭐ The Perfect Hybrid Camera for Photo and Video Enthusiasts!
*by B***T on December 17, 2024*

I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential.

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-02-20*