---
product_id: 371975673
title: "Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography)"
brand: "sony"
price: "KD 1136.63"
currency: KWD
in_stock: true
reviews_count: 13
category: "Sony"
url: https://www.desertcart.com.kw/products/371975673-sony-alpha-7iv-full-frame-mirrorless-camera-33mp-4k-60p
store_origin: KW
region: Kuwait
---

# 4K 60p 10-bit Video 33MP Full-Frame Sensor Long-lasting Battery & Dual Slots Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography)

**Brand:** sony
**Price:** KD 1136.63
**Availability:** ✅ In Stock

## Summary

> 🚀 Own the moment, master the frame — Sony Alpha 7 IV, where pro vision meets next-level versatility.

## Quick Answers

- **What is this?** Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) by sony
- **How much does it cost?** KD 1136.63 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/371975673-sony-alpha-7iv-full-frame-mirrorless-camera-33mp-4k-60p)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Stunning 33MP Full-Frame Clarity:** Capture ultra-detailed, professional-grade images with Sony’s backlit Exmor R sensor—perfect for low-light and high-res shots.
- • **Real-Time Eye AF for Humans & Animals:** Never miss a sharp moment—intelligent autofocus tracks eyes flawlessly, even in fast-moving or unpredictable scenes.
- • **Ergonomic Vari-Angle Touchscreen & EVF:** Compose shots from any angle with a 3” fully articulating touchscreen and ultra-realistic 3.69M-dot electronic viewfinder for immersive framing.
- • **Cinematic 4K 60p Video with 10-bit Color:** Elevate your content with smooth, richly colored footage using advanced S-Cinetone and S-Log3 profiles for effortless post-production.
- • **Seamless Hybrid Workflow & Live Streaming:** Switch effortlessly between stills and video, plus stream Full HD 60p directly via USB-C—stay connected and ahead in the creator economy.

## Overview

The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera boasting a 33MP backlit sensor, advanced real-time Eye AF for humans and animals, and professional-grade 4K 60p 10-bit video recording. Designed for hybrid shooters and content creators, it features a refined ergonomic body with a 3.69M-dot EVF and a fully articulating touchscreen. Dual memory card slots, fast hybrid autofocus, and direct USB-C live streaming make it the ultimate tool for professionals demanding exceptional image quality and seamless workflow.

## Description

The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video, the Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

Review: Amazing camera! - After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.
Review: The perfect hybrid workhorse, if you can live with the crop - I upgraded to this from my old A7III because I needed something that could handle both high-res product shots for work and decent video for my own projects, and this thing is a beast. The autofocus is genuinely sticky—I can wave a product in front of the lens or turn my back to the camera, and it instantly locks back onto my eye the second I turn around. It’s miles ahead of the older models where you’d have to pray it stayed in focus during movement. The video quality is stunning, especially the 10-bit color which lets me actually grade my footage without it falling apart. I was worried about the overheating issues people talk about, but I’ve run it for 45-minute interviews in 4K without a single warning, though I do keep the screen flipped out just in case. The "Active" stabilization mode is a lifesaver for handheld shots; it adds a tiny crop, but it smooths out those micro-jitters so well I've stopped bringing my gimbal for quick run-and-gun shoots. That said, the 1.5x crop when you shoot 4K 60p is the only real annoyance. It basically turns your 24mm wide lens into a 35mm, so you have to plan your lenses accordingly if you want slow motion. But honestly, for a camera that does photo and video this well in one body, it's a trade-off I'm willing to make. If you're on the fence between this and the SIII, get this if you need the megapixels for photos; you won't regret it.

## Features

- Combined with the ultra-powerful Bionz XR processor, the new 3.3-megapixel full-frame, backlit Exmor R sensor guarantees even more exceptional image quality, combining high definition and low light image quality.
- Equipped with the latest technologies for focusing and real-time monitoring of the subject and the Eyes (humans, animals, or birds), the Alpha 7 IV allows you to precisely and effortlessly track your subject while taking the time to frame.
- With its new refined and ergonomic design, the Alpha 7 IV includes a new ultra-realistic 3.69 million dot electronic viewfinder, a 7.6 cm (3”) full-touch adjustable rear screen for a unique photo and video experience.
- For advanced users, the Alpha 7 IV can record internally in 4K, 60p, 4:2:2, 10-bit and integrates S-CINETONE/S-LOG 3 image profiles for cinematic rendering and easy post-production.
- The Alpha 7 IV allows live streaming in Full HD 60p, without an acquisition card, directly via USB-C, so you can stay connected with your audience.
- Image sensor - Aspect ratio: 3:2
- The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video.
- The Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JPCB3WR |
| Age Range Description | Adult |
| Aperture modes | F1.8 |
| Are Batteries Included? | Yes |
| Aspect Ratio | 16:9, 4:3 |
| Auto Focus Technology | CIF |
| Autofocus | Yes |
| Autofocus Points | 46 |
| Available Memory Slots | 2 |
| Best Sellers Rank | 8,319 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 13 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Box Contents | A7M4, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Brand Name | Sony |
| Camera Flash Type | Built-In |
| Camera Lens | telephoto lens |
| Colour | Black |
| Compatible Devices | Sony |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Sony E |
| Continuous Shooting Speed | 10 FPS |
| Country of Origin | China |
| Customer Reviews | 4.6 4.6 out of 5 stars (661) |
| Data Transfer Rate | 10 Gigabits Per Second |
| Digital Zoom | 2 x |
| Digital-Still | Yes |
| Display Fixture Type | Articulating |
| Display Maximum Resolution | 3 inches |
| Display Type | LCD |
| Dots Per Screen | 3.69 millions de points |
| Effective Still Resolution | 33 MP |
| Expanded ISO Minimum | 50 |
| Exposure Control | Automatic, Manual |
| File Format | MPEG-4 |
| Flash Memory Bus Interface Type | Serial |
| Flash Memory Supported Size Maximum | 32 GB |
| Flash Memory Type | SDHC |
| Flash Memory UHS Speed Class | [UHS-I] |
| Flash Memory Video Speed Class | 4 |
| Flash Modes Description | Automatic |
| Flash Sync Speed | 1/200 ou 1/250 secondes |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | 4 UK |
| Hardware Interface | Bluetooth |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image Stabilization Type | Digital, Optical |
| Item Type Name | Mirrorless Camera |
| Item Weight | 987 Grams |
| JPEG Quality Level | Basic, Fine, Normal |
| Lens Construction | Multi-coated |
| Lens Type | 50mm |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4B.CEC |
| Maximum Aperture | 3.5 f |
| Maximum Display Resolution | 33 MP (approximation based on image sensor resolution) |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Metering Methods | Evaluative |
| Minimum Shutter Speed | 1/4 Seconds |
| Model Name | ILCE-7M4 |
| Model Number | ILCE7M4B.CEC |
| Model Series | Alpha |
| Movie Mode | Yes |
| Network Connectivity Technology | USB, Wi-Fi |
| Night vision | No |
| Number of Diaphragm Blades | 5 |
| Optical Zoom | 2 x |
| Phase Detection Sensor Points | 1 |
| Photo Sensor Size | Full Frame (35mm) |
| Product Features | Video recording |
| Real Angle Of View | 64.3 Degrees |
| Rear Webcam Resolution | 33 MP |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds |
| Sensor Type | CMOS |
| Series Number | 7 |
| Shooting Modes | Automatic |
| Skill Level | Professional |
| Specific Uses For Product | Videography, Photography |
| Supported Image Format | JPEG, MPEG-4 |
| Total Still Resolution | 33 MP |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| Unit Count | 1.0 count |
| Video Capture Resolution | 2160p |
| Video Output | HDMI |
| Viewfinder Magnification | 0.70x |
| Viewfinder Type | Electronic |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Kelvin |
| Wireless Technology Type | Bluetooth, Wi-Fi |
| Write Speed | Scatto continuo: 10 fps, Registrazione video: circa 100 MB/s |
| Zoom | Optical Zoom |

## Product Details

- **Aspect ratio:** 16:9, 4:3
- **Brand:** Sony
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Digital, Optical
- **Maximum aperture:** 3.5 f
- **Metering description:** Evaluative
- **Optical zoom:** 2 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MPEG-4

## Images

![Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) - Image 1](https://m.media-amazon.com/images/I/71Vpr9fNaML.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) - Image 2](https://m.media-amazon.com/images/I/81r3+8n0hNL.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) - Image 3](https://m.media-amazon.com/images/I/712FoVRLSeL.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) - Image 4](https://m.media-amazon.com/images/I/41I1X5XVAWL.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, Wi-Fi, Bluetooth, for Hybrid shooters, Content Creators & Professional Photography) - Image 5](https://m.media-amazon.com/images/I/31PnAObWjAL.jpg)

## Available Options

This product comes in different **Pattern, Style** options.

## Questions & Answers

**Q: Who is this camera for?**
A: The α7 IV is for a wide range of users from professionals and high-end amateurs to entry-level users who want to get into photography and cinematography. Furthermore, its functionality supports today's growing demand for streamed media.

**Q: Are the subjects supported in Animal/Bird AF for movies the same as those for still pictures?**
A: Eye AF detects facial features of animals like cats and dogs, and continuously tracks them from the side or as pets roll upside-down. Moreover, to detect birds, the AF algorithm has been optimised for photographic conditions peculiar to birds.

**Q: Can I use autofocus transition speed to control how fast the focus shifts?**
A: Yes, you can always keep your subject sharp, thanks to our acclaimed autofocus, which tracks focus on the eyes for both humans and animals. Get cinematic results easily thanks to the unique AF features AF Assist, Breathing Compensation and Focus Map.

**Q: Does it support slow-motion and fast-motion shooting?**
A: Yes, the S&Q mode supports high-speed Full HD recording at 120 fps, and the Super 35mm mode supports 4K at 60p.

**Q: Is the α7 IV compatible with Imaging Edge Desktop and Mobile?**
A: Yes, it's fully compatible and has been fine-tuned to the latest version of the application. The app offers remote shooting, faster transfer of RAW images or videos and enhanced connectivity. The camera is also a full-fledged streaming device.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing camera!
*by A***E on 1 April 2024*

After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.

### ⭐⭐⭐⭐⭐ The perfect hybrid workhorse, if you can live with the crop
*by N***A on 20 November 2025*

I upgraded to this from my old A7III because I needed something that could handle both high-res product shots for work and decent video for my own projects, and this thing is a beast. The autofocus is genuinely sticky—I can wave a product in front of the lens or turn my back to the camera, and it instantly locks back onto my eye the second I turn around. It’s miles ahead of the older models where you’d have to pray it stayed in focus during movement. The video quality is stunning, especially the 10-bit color which lets me actually grade my footage without it falling apart. I was worried about the overheating issues people talk about, but I’ve run it for 45-minute interviews in 4K without a single warning, though I do keep the screen flipped out just in case. The "Active" stabilization mode is a lifesaver for handheld shots; it adds a tiny crop, but it smooths out those micro-jitters so well I've stopped bringing my gimbal for quick run-and-gun shoots. That said, the 1.5x crop when you shoot 4K 60p is the only real annoyance. It basically turns your 24mm wide lens into a 35mm, so you have to plan your lenses accordingly if you want slow motion. But honestly, for a camera that does photo and video this well in one body, it's a trade-off I'm willing to make. If you're on the fence between this and the SIII, get this if you need the megapixels for photos; you won't regret it.

### ⭐⭐⭐⭐⭐ Great Camera
*by C***N on 31 July 2024*

Works well. Good size and comfortable to use. Focuses well and has facial tracking. ISO good, noise doesn't creep in until around the 5000 mark but noise reduction can easily fix that. Good value for money.

## Frequently Bought Together

- Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black
- Sony SEL50F18F E Mount Full Frame 50 mm F1.8 Prime Lens, Black
- SanDisk 128GB Extreme PRO SDXC card, SD Card, V30 Memory Card, 4K UHD, up to 200 MB/s, SanDisk QuickFlow Technology, RescuePro Deluxe Data Recovery Software, UHS-I, Class 10, U3, V30

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-03-25*