--- product_id: 422050328 title: "Puracy Liquid Laundry Detergent, 64 Loads, Fresh Linen, 10x Concentrated Natural Clothing Detergent, Plant-Powered Enzymes for Cleaner, Softer Clothes, 16 Fl Oz Pump Bottle" brand: "puracy" price: "KD 15.44" currency: KWD in_stock: true reviews_count: 5 category: "Puracy" url: https://www.desertcart.com.kw/products/422050328-puracy-liquid-laundry-detergent-64-loads-fresh-linen-10x-concentrated store_origin: KW region: Kuwait --- # 10x concentrated for 64 loads 99.4% plant-powered formula 80% less waste with precise dosing Puracy Liquid Laundry Detergent, 64 Loads, Fresh Linen, 10x Concentrated Natural Clothing Detergent, Plant-Powered Enzymes for Cleaner, Softer Clothes, 16 Fl Oz Pump Bottle **Brand:** puracy **Price:** KD 15.44 **Availability:** ✅ In Stock ## Summary > 🌿 Elevate your laundry game with nature’s most powerful concentrate! ## Quick Answers - **What is this?** Puracy Liquid Laundry Detergent, 64 Loads, Fresh Linen, 10x Concentrated Natural Clothing Detergent, Plant-Powered Enzymes for Cleaner, Softer Clothes, 16 Fl Oz Pump Bottle by puracy - **How much does it cost?** KD 15.44 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/422050328-puracy-liquid-laundry-detergent-64-loads-fresh-linen-10x-concentrated) ## Best For - puracy enthusiasts ## Why This Product - Trusted puracy brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Eco-Chic Laundry Upgrade:** Biodegradable, cruelty-free, and made in the USA—join a community that cares about clean clothes and a cleaner planet. - • **Pure Power, Minimal Waste:** Ultra-concentrated formula means just ¼ oz per load—save money and the planet with every wash. - • **Stain-Fighting Plant Enzymes:** Four plant-based enzymes tackle tough stains and odors without harsh chemicals or residue buildup. - • **Fresh Linen, Not Overpowering:** Light, crisp scent that leaves clothes naturally fresh without masking or clinging—because real clean doesn’t need to shout. - • **Doctor-Developed for Sensitive Skin:** Created by MDs and PhDs, free from sulfates, bleach, and allergens—perfect for delicate skin and allergy sufferers. ## Overview Puracy Liquid Laundry Detergent offers a 10x concentrated, plant-powered cleaning solution designed for 64 loads per 16 fl oz bottle. Developed by medical experts, it’s free from sulfates, bleach, and allergens, making it ideal for sensitive skin and eco-conscious users. This biodegradable formula uses four natural enzymes to remove stains and odors effectively while reducing plastic and water waste by over 80%. Made in the USA and cruelty-free, it delivers fresh, residue-free laundry with a subtle linen scent. ## Description Puracy 10X Natural Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using four plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%. Developed by doctors for those with sensitive skin, the head-to-head tests have proven our proprietary blend of plant-based enzymes and natural minerals can clean as well as the synthetic brands, all while being a gentle and renewable solution. Our 10x formula will quickly dislodge stains, eliminate odors, remove residues, and leave your laundry naturally soft and fresh. This product is 99.96% Natural, per Puracy’s ‘What Natural Means to Us’ definition available on our website. What does Puracy mean? pu-ra-cy |pyoorisi| noun 1. the state of being pure About Puracy Puracy is a small, Austin, Texas-based company specializing in safe and stylish household products that work.really well. Our products are: Better for your family (plant-based / free of harsh chemicals / child pet safe) Better for the environment (fully biodegradable) Better for your community (proudly made in the USA / for every purchase, we make a donation to local children and families that are less fortunate / the artwork on every bottle helps support local artists) We're passionate about our mission, and so are the people whose lives have been positively impacted by it. We regularly donate our eco-friendly products to local organizations in need, such as Austin Children's Shelter, to help support their cause. Our entire line of products carries a 100% Satisfaction Guaranteed Review: This is my new favorite laundry detergent. I use two capfuls in a giant load and everything comes out so clean. I also love the scent. Review: The concentration is no joke. You only need a small amount per load, which makes the bottle last far longer than traditional detergents. That alone makes it feel like a smart investment rather than just another “natural” swap. Performance-wise, it genuinely delivers. The enzyme blend tackles everything from everyday wear to stubborn stains without needing pre-treatment. Gym clothes, towels, and heavily used linens come out fresh and fully clean, not masked with fragrance, just actually clean. That’s a BIG distinction. The scent is light, crisp, and not overpowering. It doesn’t cling aggressively to fabrics or compete with other scents. If you prefer laundry that smells clean rather than perfumed, you’ll appreciate this. What really sets it apart is how well it rinses. No residue. No stiffness. No weird film buildup over time. Fabrics feel soft and look bright without needing extra additives. If you’re looking for a high-performance detergent that’s thoughtfully formulated and efficient, this one is absolutely worth it. It performs like a premium product while aligning with cleaner ingredient standards, and that combination is rare. I’ll be repurchasing. ## Features - Clean, Fresh Laundry Without Irritating Residues: You can now have clean laundry and reduce waste (less plastic, water, and energy; accurate dosing) using safe, plant-powered ingredients. - Created by MDs and PhDs: For Sensitive Skin & Allergy Sufferers. No Sulfates (SLS, SLES, SCS), or Bleach. - 99.4% Plant-Powered, 0% Compromise: Use on delicate & dark clothing, microfiber towels, cloth diapers, septic & greywater systems; Never tested on animals; Made in the USA. - No Overly Aggressive Chemicals: No phosphates, sulfates, petrochemicals, animal by-products, chlorine, perfumes, gluten, tree nut-based ingredients, dyes, allergens. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08YH9NRL4 | | ASIN | B08YH9NRL4 | | Allergen Information | Gluten Free | | Brand | Puracy | | Customer Reviews | 4.2 4.2 out of 5 stars (521) | | Customer reviews | 4.2 4.2 out of 5 stars (521) | | Date First Available | 9 March 2021 | | Format | Liquid | | Is Discontinued By Manufacturer | No | | Item model number | PLD16FL-6 | | Manufacturer | Puracy | | Product Dimensions | 21.34 x 6.1 x 6.1 cm; 566.99 g | | Units | 16 Milliliters | | Volume | 16 Fluid Ounces | | Weight | 454 g | ## Product Details - **Brand:** Puracy - **Item form:** Liquid - **Material type free:** Animal By-Product Free, Bleach Free, Sulfate Free - **Scent:** Fresh Linen - **Unit count:** 16 Milliliters ## Images ![Puracy Liquid Laundry Detergent, 64 Loads, Fresh Linen, 10x Concentrated Natural Clothing Detergent, Plant-Powered Enzymes for Cleaner, Softer Clothes, 16 Fl Oz Pump Bottle - Image 1](https://m.media-amazon.com/images/I/61i5tIBANvL.jpg) ## Questions & Answers **Q: Can I just buy the refill for this product? I have about 10 of these empty pump bottles squirreled away in my cabinet.** A: Hi: At this time, we do not offer a refill for this product. I've noted your comments and will be reviewing them at our next meeting to consider a refill.All the best,SeanCo-Founder @ Puracysupport@puracy.com **Q: Why did this product score an F on ewg?** A: Hi Danielle: Thank you for bringing this up. EWG changed their rating last month for one particular ingredient, Borax. Any products containing this ingredient (from any company) have suffered significantly. I would like to clarify why we use it and our perspective on EWG's rating system.First, the use of Borax in our products represents less than 1% of the formula. This is something which EWG does not take into account. They treat the overall rating as if the ingredients are distributed at equal portions. There are only 19 ingredients in our formula which is why it is weighed down. They do not weigh the scores by concentration of each ingredient due to trade secret reasons. If they did this, the scores would be much different. Second, the two products which contain borax are not used on skin. They are both laundry products with dispensing mechanisms that allow you to never touch the solution. They are also completely rinsed away from clothing in the rinse cycle leaving no residual formula behind.Third, our MSDS (Material Safety Data Sheet) supports a low overall risk to your health (Scale of 0 (best) - 4 (worst), ours is a 1 or 2). This MSDS is prepared by our chemists and serves as a crucial document to identify any product hazards - https://en.wikipedia.org/wiki/Safety_data_sheet. This document DOES evaluate the ingredients at the exact concentrations used in the final formula. The MSDS for borax in 100% concentration specifically gives the same hazard rating of 1. There are potential health risks involved in using nearly any ingredient, natural or not. The way in which an ingredient is used, and the purpose it serves in a formula are factors that are not considered in the EWG Database score. For instance, most of the research that we have found regarding the human toxicity of borax applies to ingesting large amounts of the powder, and the exact amount is only estimated, not known. This would be an impossible feat to replicate with our liquid laundry detergent and stain remover (remember, less than 1% of borax in the formula by volume and not in powder form). Furthermore, the bulk of their research is based on animal testing, with cruel trials stretching out over time in highly unlikely dosages and types of exposure. Additionally, the studies included use of boric acid. This is not the same thing as borax.In our formula, borax is not used as a cleaning agent. It is used as a stabilizer for the enzymes. The enzymes are the superstars of our laundry products and the reason they remove stains and odors so well. The enzymes have favorable ratings on EWG. However, the enzymes need to remain stable in the formula. In layman's terms, the borax helps to extend the overall shelf life of the product. Given this EWG score, any laundry detergent which contains enzymes requires borax or boric acid to stabilize them. The only other natural option is Formic Acid. On paper, the hazard data is arguably worse for that ingredient. It is also less effective at stabilizing enzymes which means it would require more by volume. Therefore, any laundry detergent, stain remover, or cleaner which contains enzymes will get a "D" or "F" score on EWG simply because of the presence of borax or boric acid. According to About.com Laundry Expert, Mary Marlowe, the concentration of enzymes has a direct effect on how well the laundry product will perform. To break that down, a laundry product without enzymes is inferior. Any laundry product with enzymes is more effective and will contain borax, boric acid, or formic acid.If you take a look at the other ingredients by clicking on the EWG link for the respective product, you will see they are mostly A's and B's with a couple of C's. We feel the products would rate at a "B" if measured correctly. In this case, it is best to refer to the MSDS for the specific product. This can be supplied upon request.Please let me know if I can help clarify anything else.All the best,SeanCo-Founder @ Puracysupport@puracy.com **Q: For an HE washer, there's s place to pour in the detergent. Since this is 10x concentrated, what would be the method?** A: Hi L. Mue: You should pump the detergent directly into the liquid detergent tray. The tray has a tube in it, which rinses it with fresh water during the cycle, to ensure all of the detergent is active in the barrel. Alternatively, you could pump the detergent straight into the barrel, on top of the clothes. Please let me know if I can help answer anything else.All the best,SeanCo-Founder @ Puracy **Q: Cannot get the pump bottles to unscrew either in the shower get or laundry detergent pumps. Any suggestions???** A: Hi Patti: I am sorry about the issues you are experiencing with the pumps. They can sometimes be very tight from the manufacturer. Here are a couple tips to get these to pop up:- Screw onto the bottle as tight as you can (by hand)- Hold both the lower (larger) collar and upper (thin collar) with one hand- With the other hand, turn the beak/spout to the left (counter-clockwise)- With one full rotation, the pump should pop-upPlease let me know if this does not do the trick.All the best,SeanCo-Founder @ Puracysupport@puracy.com ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by R***L on 10 February 2026* This is my new favorite laundry detergent. I use two capfuls in a giant load and everything comes out so clean. I also love the scent. ### ⭐⭐⭐⭐⭐ Review *by A***A on 15 February 2026* The concentration is no joke. You only need a small amount per load, which makes the bottle last far longer than traditional detergents. That alone makes it feel like a smart investment rather than just another “natural” swap. Performance-wise, it genuinely delivers. The enzyme blend tackles everything from everyday wear to stubborn stains without needing pre-treatment. Gym clothes, towels, and heavily used linens come out fresh and fully clean, not masked with fragrance, just actually clean. That’s a BIG distinction. The scent is light, crisp, and not overpowering. It doesn’t cling aggressively to fabrics or compete with other scents. If you prefer laundry that smells clean rather than perfumed, you’ll appreciate this. What really sets it apart is how well it rinses. No residue. No stiffness. No weird film buildup over time. Fabrics feel soft and look bright without needing extra additives. If you’re looking for a high-performance detergent that’s thoughtfully formulated and efficient, this one is absolutely worth it. It performs like a premium product while aligning with cleaner ingredient standards, and that combination is rare. I’ll be repurchasing. ### ⭐⭐⭐ Review *by S***N on 27 February 2026* I have been using this detergent for years.... so many I can't remember using other detergent. I finally ran out and purchased another bottle on Amazon. When I got the bottle I realized it was so small compare to my other bottles. WOW! I used to pay 16-17 for a 24oz bottle (96 loads). Now..... $20 for a 16oz bottle. (64 loads-small loads) What a scam! I'M MEAN REALLY THAT IS NOT JUST A SMALL INCREASE! Sucks I'll have to find another brand to use now. ## Frequently Bought Together - Puracy Laundry Detergent - Enzyme-Powered Liquid Laundry Detergent Concentrate, Natural Laundry Detergent Seen on TikTok, Non-Toxic (Fresh Linen, 16 fl oz, 64 Loads) - Puracy Stain Remover Spray, Natural Travel and Laundry Stain Cleaner for Clothes, Baby & Kids Stains, Oil & Fabric Spot Cleaner (Unscented, 12 oz) - Puracy Laundry Detergent - Enzyme-Powered Liquid Laundry Detergent Concentrate, Natural Laundry Detergent Seen on TikTok, Non-Toxic (Free & Clear, 16 fl oz, 64 Loads) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/422050328-puracy-liquid-laundry-detergent-64-loads-fresh-linen-10x-concentrated](https://www.desertcart.com.kw/products/422050328-puracy-liquid-laundry-detergent-64-loads-fresh-linen-10x-concentrated) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-05-16*