---
product_id: 47898662
title: "Forming"
brand: "american crew"
price: "KD 9.56"
currency: KWD
in_stock: true
reviews_count: 8
category: "American Crew"
url: https://www.desertcart.com.kw/products/47898662-forming
store_origin: KW
region: Kuwait
---

# Medium Shine for natural, polished look Water-based formula rinses out cleanly Medium Hold for all-day control Forming

**Brand:** american crew
**Price:** KD 9.56
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with the ultimate medium hold cream — because first impressions last.

## Quick Answers

- **What is this?** Forming by american crew
- **How much does it cost?** KD 9.56 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/47898662-forming)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean Finish, No Residue:** Water-based cream shampoos out easily, leaving no buildup behind.
- • **All Hair Types, One Cream:** Versatile formula works seamlessly on every hair texture and style.
- • **Subtle Scent, Bold Impression:** A refined fragrance that complements your professional edge.
- • **Effortless Grooming, Every Day:** Medium hold and shine that keeps your style sharp without stiffness.
- • **Thicker-Looking Hair Instantly:** Glycerin softens and swells hair shafts for a fuller, more voluminous appearance.

## Overview

American Crew Forming Cream delivers a balanced medium hold and natural shine suitable for all hair types. Its water-based formula softens and thickens hair while providing excellent pliability and easy rinsing. Enriched with glycerin, lanolin wax, and PVP copolymer, it ensures a groomed, textured look with a subtle, professional scent. Trusted by over 20,000 users, it’s the go-to styling cream for men seeking effortless, polished hair.

## Description

Product Description American Crew Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Ingredients Aqua (Water (Eau)), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax (Cire De Lanoline)), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Paraffinum Liquidum (Mineral Oil (Huile Minérale)), Ozokerite, Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat, PEG-10 Soy Sterol, Sucrose, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Citronellol, Hydroxycitronellal, Phenoxyethanol, Ethylparaben, Methylparaben .F00154 Directions 1. Prepare damp or dry hair. 2. Take a small amount of the modeling cream. 3. Distribute evenly over hair. 4. Comb and style your hair as desired. Safety Warning Use only as directed. Avoid contact with eyes. Keep away from children. Box Contains 1

Review: Great Crew product. - Used for years, great for medium hold
Review: Good addition to hair care products - Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.

## Features

- Medium hold with medium shine
- Easy to use styling cream works well for all hair types
- Provides hold, excellent pliability, and a natural shine
- Softens and swells the hair shaft making hair appear thicker

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KEIPC6 |
| Benefits | Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. |
| Best Sellers Rank | 1,294 in Beauty ( See Top 100 in Beauty ) 12 in Hair Styling Creams & Lotions |
| Brand Name | American Crew |
| Country Of Origin | United Arab Emirates |
| Customer Reviews | 4.4 out of 5 stars 20,230 Reviews |
| Global Trade Identification Number | 00738678002711 |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Volume | 3 Millilitres |
| Item Weight | 1.36 kg |
| Item form | Cream |
| Liquid Volume | 85 Millilitres |
| Liquid volume | 85 Millilitres |
| Manufacturer | American Crew |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product Warranty | 2 year manufacturer |
| Product benefits | Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. Product benefits Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. See more |
| Scent | Great Scent |
| Scent Name | Great Scent |
| UPC | 077344766404 738678002711 |
| Unit Count | 85.0 gram |

## Product Details

- **Brand:** American Crew
- **Hair type:** All
- **Item form:** Cream
- **Item volume:** 3 Millilitres
- **Liquid volume:** 85 Millilitres
- **Material Type Free:** Cruelty free
- **Number of items:** 1
- **Scent:** Great Scent
- **Unit count:** 85.0 gram

## Images

![Forming - Image 1](https://m.media-amazon.com/images/I/61rjoeZN6TL.jpg)

## Available Options

This product comes in different **Configuration, Size, Style** options.

## Questions & Answers

**Q: I have curly dry hair what do you suggest**
A: I have dry, straight hair which I like to curl or scrunch, this forms and holds the style well.  I would think it would let you smooth your curls if this is what you want to do.  You only need a small amount to finger style.

**Q: Can you wash this only with water or do you need to use shampoo?**
A: Water is fine.

**Q: whats the difference between fibre and forming ?**
A: Fiber is a oil based semi-stiff clay and forming cream is an oil based light cream.

**Q: What crew product would you recommend for thick hair but receding hairline?**
A: I'd suggest the forming cream which is a medium hold and shine. I have just bought the grooming cream (to try) which is a high hold and shine but I don't find it any stronger. Plus if you're receding, the high shine will polish your head and make it shine like a beacon. My hair is fairly thick and I'd stick to the forming cream.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Crew product.
*by A***. on 2 February 2026*

Used for years, great for medium hold

### ⭐⭐⭐⭐⭐ Good addition to hair care products
*by L***R on 10 November 2025*

Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.

### ⭐⭐⭐⭐ Fantastic for thinning hair
*by A***3 on 29 October 2014*

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
- American Crew Men's Grooming Cream, Like Hair Gel with High Hold & High Shine, 3 oz

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**Shop now:** [https://www.desertcart.com.kw/products/47898662-forming](https://www.desertcart.com.kw/products/47898662-forming)

---

*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-03-17*