---
product_id: 48116196
title: "Directions Semi-Permanent Hair Color 88ml Tubs - Silver"
brand: "la riche"
price: "KD 3.30"
currency: KWD
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.com.kw/products/48116196-directions-semi-permanent-hair-color-88ml-tubs-silver
store_origin: KW
region: Kuwait
---

# 100% ammonia, peroxide & PPD free Mixable for custom vibrant shades 88ml nourishing cream formula Directions Semi-Permanent Hair Color 88ml Tubs - Silver

**Brand:** la riche
**Price:** KD 3.30
**Availability:** ✅ In Stock

## Summary

> ✨ Silver that speaks louder than words

## Quick Answers

- **What is this?** Directions Semi-Permanent Hair Color 88ml Tubs - Silver by la riche
- **How much does it cost?** KD 3.30 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/48116196-directions-semi-permanent-hair-color-88ml-tubs-silver)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Impact:** Semi-permanent formula that keeps your color fresh and vibrant for weeks, perfect for the busy professional on the go.
- • **Gentle Yet Effective:** Ammonia, peroxide, and PPD-free formula ensures your hair stays healthy and conditioned while you express your bold side.
- • **Vibrant Silver Shine:** Achieve a stunning, glossy silver hue that turns heads in every boardroom and brunch.
- • **Cruelty-Free Confidence:** Ethically crafted with no animal testing, so you can look good and feel even better.
- • **Custom Color Playground:** Mix with other Directions shades to create your signature look—because your style should never be basic.

## Overview

La Riche Directions Semi-Permanent Hair Color in Silver is an 88ml ammonia, peroxide, and PPD-free cream dye designed for chemically treated hair. It delivers vibrant, long-lasting color with a conditioning effect, allowing mix-and-match creativity. Packaged with a tamper-proof lid and cruelty-free, it’s the perfect choice for professionals seeking bold, healthy hair transformations without commitment.

## Description

Product Description Directions semi permanent Silver hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Ci60730, Hc Yellow 4, Basic Blue 99 Ci42090. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Comb sparingly into washed, dry hair, rinse immediately, towel dry; comb in the tint, blow dry immediately, rework defects, blow dry, cold blow dry, cool wash out Box Contains 1 x La Riche Directions Silver Semi-Permanent Hair Colour 88 ml See more

Review: Lovely shade and worked on natural dark blonde - Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.
Review: Poppy Red- Lovely deep colour that doesn't fade easily - I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00155T40Q |
| ASIN  | B00155T40Q |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 4,402 in Beauty ( See Top 100 in Beauty ) 45 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Colour | Silver |
| Customer Reviews | 4.4 4.4 out of 5 stars (24,837) |
| Customer reviews | 4.4 4.4 out of 5 stars (24,837) |
| Date First Available | 16 Jun. 2009 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.5 x 5.5 x 7 centimetres |
| Item model number | 4212 |
| Item model number  | 4212 |
| Item weight | 86 Grams |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Weight | 0.11 Kilograms |
| Package dimensions | 6.5 x 5.9 x 5.4 centimetres |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 86 g |
| Product Dimensions  | 5.5 x 5.5 x 7 cm; 86 g |
| Special features | Moisturizing, Shiny |
| Speciality | Semi Permanent |
| Target audience | women |
| Volume | 100 Millilitres |

## Product Details

- **Brand:** La Riche
- **Colour:** Silver
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Cruelty Free, Vegan
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** It offers a semi-permanent hair tone, allowing you to mix colors for a unique finish.
- **Unit count:** 88.0 millilitre(s)

## Images

![Directions Semi-Permanent Hair Color 88ml Tubs - Silver - Image 1](https://m.media-amazon.com/images/I/71Bk5f5rUYL.jpg)

## Questions & Answers

**Q: Do you put it straight on your hair or do you mix it with something?**
A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed.

**Q: How long does it last?**
A: my pink one lasted over 2 months (faded but the colour stays long)

**Q: Can u put it on wet hair or dry? Please which is better**
A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick.

**Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014**
A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely shade and worked on natural dark blonde
*by E***J on 10 September 2025*

Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

### ⭐⭐⭐⭐⭐ Poppy Red- Lovely deep colour that doesn't fade easily
*by L***Y on 27 January 2019*

I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

### ⭐⭐⭐⭐⭐ amazing colour
*by R***N on 30 November 2025*

absolutely obsessed with this brand i don't think I would ever use another brand. The first two pictures are before and after using the alpine green, following the instructions exactly. the third picture is a few months later, id recoloured once or twice in between and hadn't recoloured for a while before taking that picture. always remember to wash with colour shampoo, cold water and you'll colour will be awesome, coming from a hairdresser.

## Frequently Bought Together

- La Riche Directions Colour Hair Dye 88ml (Silver)
- Directions Hair Colour - Violet 88ml Pot by La Riche

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-02-20*