---
product_id: 48908360
title: "WELLA Number 10/69 Illumina Coloring"
brand: "wella professionals"
price: "KD 7.00"
currency: KWD
in_stock: true
reviews_count: 13
category: "Wella Professionals"
url: https://www.desertcart.com.kw/products/48908360-wella-number-10-69-illumina-coloring
store_origin: KW
region: Kuwait
---

# 3 levels of lift precision 31 intermixable shades 60ml liquid formula WELLA Number 10/69 Illumina Coloring

**Brand:** wella professionals
**Price:** KD 7.00
**Availability:** ✅ In Stock

## Summary

> 🌟 Illuminate your style with Wella’s spectrum of brilliance!

## Quick Answers

- **What is this?** WELLA Number 10/69 Illumina Coloring by wella professionals
- **How much does it cost?** KD 7.00 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/48908360-wella-number-10-69-illumina-coloring)

## Best For

- wella professionals enthusiasts

## Why This Product

- Trusted wella professionals brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Grade Care:** Formulated with nourishing ingredients for shiny, healthy-looking hair after every use.
- • **Precision Lift Control:** Choose from 3 levels of lift to perfectly match or transform your natural tone.
- • **Trusted Professional Brand:** Wella Professionals’ top-rated formula with 4.6⭐ from over 13,000 users.
- • **Infinite Color Possibilities:** Unlock 31 intermixable shades for truly personalized hair artistry.
- • **Luminous Spectrum Technology:** Elevate light to reveal vibrant, previously unseen hair brilliance.

## Overview

WELLA Number 10/69 Illumina Coloring is a premium liquid hair color offering 31 intermixable shades and 3 precise lift levels, enabling customized, luminous hair transformations. Designed for professional and at-home use, it combines advanced light-elevating technology with nourishing ingredients to deliver vibrant, shiny, and natural-looking results. Trusted by thousands with a 4.6-star rating, this 60ml formula is perfect for those seeking salon-quality color with infinite creative possibilities.

## Description

Product Description Wella - Illumina - Coloring 10/69 - 3 Levels Of Lift: 1 Part Illumina Color, 1 Part Welloxon Perfect 12% 2 Levels Of Lift: 1 Part Illumina Color, 1 Part Welloxon Perfect 9% 1 Level Of Lift / Coverage Of Grey/White Same Depth Or Darker: 1 Part Illumina Color, 1 Part Welloxon Perfect 6%Note: The item got no expiration date, the printed date is production date. Ingredients Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulphate, Steareth-200, Toluene-2,5-Diamine Sulphate, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Perfume, Resort. cinol, xanthane, Gum, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulphates, m-Aminophenol, Hydroxyethyl-3,4-Methylenedioxyaniline HCI, Geranoil, Linalool, 2-Methyl-5-Hydroxyethylaminophenol, BHT, p-Aminophenol P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Lift light to the highest spectrum Box Contains 1 Illumina - Coloring 10/69 See more

Review: Best so far - I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.
Review: Good product - Product is good. Arrived earlier then expected. I definitely going to buy again.

## Features

- Llumina Color Eleveates Light To Its Highest Spectrum Revealing Previously Unseen Potential In Hair
- Now You Can Make Light Your Own And Create New Colour Expressions That Stir The Senses And Emotions Of Every Client.
- 31 Intermixable Shades With Infinite Possibilities
- Hair Care & Styling - Colourings - Wella
- Illumina - Coloring 10/69 - Ref. 11001069

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00BSC14LI |
| ASIN  | B00BSC14LI |
| Best Sellers Rank | 1,616 in Beauty ( See Top 100 in Beauty ) 30 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Colour | Purple |
| Country of origin  | Germany |
| Customer Reviews | 4.6 4.6 out of 5 stars (13,026) |
| Customer reviews | 4.6 4.6 out of 5 stars (13,026) |
| Date First Available | 6 Mar. 2013 |
| Department | Women's |
| Department  | Women's |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 11 x 3 x 11 centimetres |
| Item model number | 4015600530624 |
| Item model number  | 4015600530624 |
| Item weight | 0.07 Kilograms |
| Manufacturer | WELLA |
| Manufacturer  | WELLA |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 15.6 x 4.1 x 3.1 centimetres |
| Product Dimensions | 11 x 3 x 11 cm; 70 g |
| Product Dimensions  | 11 x 3 x 11 cm; 70 g |
| Special features | Shiny |
| Speciality | Natural |
| Target audience | Unisex |
| Volume | 60 Millilitres |

## Product Details

- **Brand:** Wella Professionals
- **Colour:** Purple
- **Hair type:** normal
- **Item form:** Liquid
- **Material Type Free:** Gluten Free
- **Material feature:** Light
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Achieve salon color at home with a professional product
- **Unit count:** 57.0 Grams

## Images

![WELLA Number 10/69 Illumina Coloring - Image 1](https://m.media-amazon.com/images/I/51wKJxsLUBL.jpg)
![WELLA Number 10/69 Illumina Coloring - Image 2](https://m.media-amazon.com/images/I/81lWB-OvTYL.jpg)
![WELLA Number 10/69 Illumina Coloring - Image 3](https://m.media-amazon.com/images/I/1163glapwIL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have bleached my hair to a level 8 but it has slight orangey yellow tint. What % developer will i need to use with this?**
A: Hi, as a toner I would use colour touch 1.9%. I purchased 10/69 too use as a toner after lifting my own hair. Hope this helps you.

**Q: Should I apply this to wet or dry hair?**
A: You apply this hair color to dry hair.

**Q: do i need to use a developer with illumina clour for grey coverage?**
A: Hi 
Yes illumina needs developer if your adding colour into the hair to cover Grey you would use 6% 20vols equal messures

**Q: please can you make sure correct item is being sent out due to careless mistake, ordered 9/60 not 9/0 now having to order again and wait**
A: I had the same 9/ not 9/60

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best so far
*by Y***M on 5 October 2025*

I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.

### ⭐⭐⭐⭐⭐ Good product
*by I***A on 14 December 2025*

Product is good. Arrived earlier then expected. I definitely going to buy again.

### ⭐⭐⭐⭐⭐ Amazing
*by Q***E on 27 December 2021*

I used this once before, when my hair had been bleached twice with a high street bleach (once then 48hrs wait then again on virgin hair). It came out a beautiful ashy blonde. This time I had my roots with a professional bleach and developer so it lifted much better than the product I’d used before applying the silver mauve last time. I left it on for 30mins and with my bright white roots and still quite yellow/orange ends it came out amazing. It came out very mauve on the freshly bleached, bright white roots and sort of highlighted throughout where hair is lightest. The rest is a lovely gray silver. Its super shiny and true to its name opalescent. The first time I used it, it lasted about 3 weeks looking great, another 1 bearable and then the last week before doing my roots was yellow but nothing like before. I really recommend it. I was using used welloxon 6% in equal parts to silver mauve as it was still quite yellowy on the ends the first few touch ups every 5 weeks, but it also works with the pastel developer 1.9% for more deposit of colour if you actually want it purple. If you just have brassy hair and its not super light yellow then it shouldnt be too mauve at all just enough to remove the brassiness for an ashy blonde. If you want it mauve it needs to be very light. Ive never used a toner this good before!! Gone are the days of bleaching my own hair and wondering why its so yellow and instantly regretting it.

## Frequently Bought Together

- WELLA Number 10/69 Illumina Coloring
- Wella Welloxon Perfect 4 Percent 13 Vol Creme Developer, 1.101 kg 8005610617428

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-03-02*