---
product_id: 49691076
title: "Branding In Five and a Half Steps"
price: "KD 18.57"
currency: KWD
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.kw/products/49691076-branding-in-five-and-a-half-steps
store_origin: KW
region: Kuwait
---

# Branding In Five and a Half Steps

**Price:** KD 18.57
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Branding In Five and a Half Steps
- **How much does it cost?** KD 18.57 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/49691076-branding-in-five-and-a-half-steps)

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- Customers looking for quality international products

## Why This Product

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## Description

Branding In Five and a Half Steps : Johnson, Michael: desertcart.co.uk: Books

Review: The best book on the whole branding process there is. - There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side. It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations. In short - this book is a future classic. Add it to your brand bookshelf asap.
Review: One of the best books of branding I luckily have found in my way - It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 61,083 in Books ( See Top 100 in Books ) 9 in Branding & Logo Design 82 in Advertising (Books) 609 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (287) |
| Dimensions  | 21.84 x 3.56 x 25.4 cm |
| Edition  | Illustrated |
| ISBN-10  | 0500518963 |
| ISBN-13  | 978-0500518960 |
| Item weight  | 1.45 kg |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | 29 Sept. 2016 |
| Publisher  | Thames and Hudson Ltd |

## Images

![Branding In Five and a Half Steps - Image 1](https://m.media-amazon.com/images/I/51NNvrXqmEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The best book on the whole branding process there is.
*by A***R on 19 October 2016*

There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side. It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations. In short - this book is a future classic. Add it to your brand bookshelf asap.

### ⭐⭐⭐⭐⭐ One of the best books of branding I luckily have found in my way
*by D***D on 23 January 2021*

It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must!

### ⭐⭐⭐⭐⭐ Fantastic Demystification of Branding Jargon
*by R***N on 24 May 2019*

I've read a lot on this subject and I'm also a branding practitioner. Michaels's book may, at first, seem slightly light some the more seasoned brand strategists/designers but in my opinion, there is still a lot to be learned from it's no BS simplicity. The key questions to ask one's clients, make a lot of sense and cut through in a world of Venn diagrams and frameworks like a breath of fresh strategic air. It's also one of the only books that tackle the overlap between strategy and design.

## Frequently Bought Together

- Branding: In Five and a Half Steps
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Building a StoryBrand: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-02-13*